Benefits. Big, bold, and fast enough to take on NYC, this clump-free mascara delivers 9x times the volume in just one coat! Lashes look thicker and more voluminous thanks to the iconic Mega Brush and plumping formula, infused with 2x the collagen.

Maybelline Volum' Express® The Colossal® Washable Mascara Ingredients explained

• Water. Also-called: Aqua | What-it-does: solvent.
• Paraffin. What-it-does: viscosity controlling, perfuming.
• Potassium Cetyl Phosphate.
• Beeswax.
• Carnauba Wax.
• Acacia Senegal Gum.
• Cetyl Alcohol.
• Hydroxyethylcellulose.

This smudge-resistant with flake-resistant wear is our most hardworking waterproof mascara and volumizing mascara. Now with its revolutionary volume-lock formula and Mega Brush, lashes look thicker and more voluminous than ever.

Apply the Supersonic Brush against the base of lashes and sweep from root to tip until a clean, voluminous look is achieved. Do not let dry between coats. Removes easily with soap and water or with Maybelline's Clean Express! Classic Eye Makeup Remover.

Maybelline New York is the number one global cosmetics brand and is available in over 129 countries worldwide. Offering more than 200 products, Maybelline New York combines technologically advanced formulas with on-trend expertise to create accessible cosmetics with a cool, urban edge and a spirited style.

Inspired to create a product that would enhance lashes without the do-it-yourself effort, Williams developed a cake mascara that came in two parts: a goop of mascara product and a tiny brush. He began sending out orders and named his company Maybelline, after his sister (Mabel) and her go-to beauty product (Vaseline).

And combined until they end up as the dark paste we know and love. It's. The most famous mascara in the world for a reason and part of that reason is rigorous.

• paraffin.
• potassium cetyl phosphate.
• acrylates copolymer.
• cera alba/beeswax/cire d'abeille.
• copernicia cerifera cera/copernicia cerifera (carnauba) wax/cire de carnauba.
• ethylene/acrylic acid copolymer.
• steareth-2.
• cetyl alcohol.

Washable mascaras are good going for a short hangouts,movie dates,lunch and so on; as you get back home, you definately need to remove the mascara to avoid irritation and other problems. Waterprood one is good when you are travelling and filming as you need the mascara to stay unsullied as long as possible.

As the name suggests, waterproof mascara can withstand water, and it can be a little harder to clean off. Whereas the regular mascara is easier to wash off- but it won't resist your sweat, or dare we say… tears. The main difference between the two is the formula used to create them.

Here are the best mascaras for beginners:

• Best Lengthening Mascara: Maybelline Lash Sensational Sky High Mascara.
• Best Classic Mascara: Maybelline Great Lash Mascara.
• Best Volumizing Mascara: CoverGirl Lash Blast Clean Volume Mascara.
• Best Lower Lash Mascara: Lord & Berry Back In Black Deep Black Mascara.

AQUA/WATER/EAU, PEG-200 GLYCERYL STEARATE, STYRENE/ACRYLATES/AMMONIUM METHACRYLATE COPOLYMER, CERA ALBA/BEESWAX/CIRE DABEILLE, PARAFFIN, COPERNICIA CERIFERA CERA/CARNAUBA WAX/CIRE DE CARNAUBA, BUTYLENE GLYCOL, STEARIC ACID, CETYL ALCOHOL, PALMITIC ACID, ETHYLENEDIAMINE/STEARYL DIMER DILINOLEATE COPOLYMER, VP/EICOSENE ...

Maybelline's marketing strategy revolves around embracing diversity, empowering individuals, and emphasizing the quality and aspects of its products. The brand recognizes that beauty comes in all forms and aims to cater to a wide range of consumers, irrespective of their age, ethnicity, or body type.

Maybelline has established the highest consumer-friendly relationship with its reliable cosmetics. It creates a unique advertising strategy that keeps its customers interested by providing them with new and innovative products to stand out from the competition.

Maybelline may be best known for their mascaras, but the Sky High Mascara is legendary in its own right.

Maybelline mascaras are a Beauty Editor makeup bag staple, combining lash-enhancing formulas with state-of-the-art brushes and purse-friendly prices for results that are as good as those delivered by more expensive offerings.