The Air Volume formula is air whipped to create a lash multiplying effect with more volume that is weightless on lashes. This weightless mega volume and wear locks in for all day wear, lasting upto 24HRS.

L'Oreal Paris introduces Air Volume Mega Mascara, a new evolution of mega lash volume that inflates and puffs up lashes, just like a hot air balloon, yet feels light as air (84% of women said volume feels light as air!*)

The L'Oréal Paris Voluminous Original Mascara has a unique maximizing formula that quickly thickens the appearance of lashes for a full and dramatic look. The brush helps to coat lashes evenly with nary a clump, smudge, or flake in sight.

Water, Paraffin, Cyclomethicone, Stearic Acid, Beeswax, Triethanolamine, Acacia, Carnauba Wax, Dimethiconol, 2-Oleamido-1, 3-Octadecanediol, Hydroxyethylcellulose, Sodium Polymethacrylate, Panthenol, Imidazolidinyl Urea, Methylparaben, Ethoxydiglycol, Propylparaben, Simethicone, Polyquaternium-10.

L'Oreal Paris Discover More from L'Oreal Paris With a new ingenious formula and packaging, Air Volume Mascara defies the rules of gravity and volume.

The types of mascara

• Lengthening mascara is ideal for short lashes.
• Volumizing mascara can benefit sparse lashes.
• Lifting and curling mascara can help support straight lashes.
• Waterproof mascara is a daily essential for those with sensitive eyes prone to watering, but it's also an ideal addition to any makeup kit.

Best Mascaras to Consider: Best Glam Mascara: Pat McGrath Labs FetishEyes Mascara, $32. Best Lengthening Mascara: Charlotte Tilbury Pillow Talk Push-Up Lashes, $29. Best Clean Mascara: Ilia Limitless Lash Mascara, $28. Best Drugstore: Maybelline Lash Sensational Sky High Mascara, $13.

The Absolute Best Mascaras of All Time, According to Cut Editors

• Kevyn Aucoin The Volume Mascara.
• Maybelline Lash Sensational Sky High Tinted Primer.
• Victoria Beckham Beauty Vast Lash Mascara.
• KVD Beauty Full Sleeve Long + Defined Tubing Mascara.
• Pat McGrath Dark Star Mascara.

Volumizing Mascara: These mascaras tend to make lashes look dramatic, glamorous, and thicker. Volumizing mascara wands have denser bristles, which help curl your lashes and increase formula deposition for rich black color.

The #mascaratrend is a coded way for people on TikTok to talk about their past and present romantic relationships. Some have even used the word “mascara” to describe their sexual experiences, without the risk of being censored by the app.

According to WebMd “mascara's ingredients typically include a carbon black or iron oxide pigment to darken lashes; a polymer to form a film that coats lashes; a preservative; and thickening waxes or oils such as lanolin, mineral oil, paraffin, petrolatum, castor oil, carnauba wax, and candelilla wax.”

The Collins English Dictionary defines mascara as "a cosmetic substance for darkening, lengthening, curling, coloring, and thickening the eyelashes, applied with a brush or rod." The Oxford English Dictionary (OED) adds that mascara is occasionally used on the eyebrows as well.

The French discovered mascara during the conquest of Algeria in the mid-19th century, because the tribes of the highlands used it as a beauty product but also to protect themselves from various trachoma and eye diseases. The product that people recognize today as mascara did not develop until the 19th century.

Most Allure Accolades: Lancôme Définicils High Definition Mascara, $29. Best Waterproof Mascara: Dior Diorshow Waterproof Mascara, $32. Best Clean Mascara: Ilia Limitless Lash Mascara, $28. TikTok Sensation: Maybelline New York Lash Sensational Sky High Mascara, $13.

Best Mascara Online Maybelline New York Lash Sensational Sky High Waterproof L'Oreal Paris Voluminous Lash Paradise Mascara - 204 Blac... SUGAR Uptown Curl Lengthening Mascara - 01 Black Beauty (...

Best Overall: Honest Beauty Extreme Length Mascara + Lash Primer, $18. Most Allure Accolades: Lancôme Définicils High Definition Mascara, $29. Best Waterproof Mascara: Dior Diorshow Waterproof Mascara, $32. Best Clean Mascara: Ilia Limitless Lash Mascara, $28.