Applebee's Restaurants LLC. is an American company that develops, franchises, and operates the Applebee's Neighborhood Grill + Bar restaurant chain. The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads, chicken, pasta, burgers, and "riblets" (Applebee's signature dish).

Apple Inc (Apple) designs, manufactures, and markets smartphones, tablets, personal computers, and wearable devices. The company offers software applications and related services, accessories, and third-party digital content. Apple's product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV.

(Mental Floss) -- 1. The original Applebee's, which was named T.J. Applebee's Rx for Edibles & Elixirs, opened in Atlanta in 1980. The founders of the original restaurant, including Bill and T.J. Palmer, wanted to name the restaurant Appleby's, but that spelling had already been registered.

Initially, the company started by producing personal computers, but over the years, it has diversified its product line to include smartphones, tablets, smartwatches, and more. Today, Apple is one of the most valuable companies in the world, with a market capitalization of over $2 trillion.

noun. Chiefly New England. a social gathering at which apples are prepared for drying.

Dine BrandsApplebee’s International, Inc. / Parent organizationDine Brands Global Inc. is a publicly traded food and beverage company based in Glendale, California. Founded in 1958 as IHOP, it operates franchised and corporate owned full-service restaurants including two restaurant concepts, Applebee's Neighborhood Grill & Bar and International House of Pancakes. Wikipedia

Applebee's is dedicated to Being a Good Neighbor. As a brand, we believe it is our responsibility to make a positive impact on the communities around us and to align with organizations that mirror our core values.

Applebee's Mission Statement To make sure you're eatin' good whenever you step into an Applebee's.

Dine Brands Global Inc. is a publicly traded food and beverage company based in Glendale, California. Founded in 1958 as IHOP, it operates franchised and corporate owned full-service restaurants including two restaurant concepts, Applebee's Neighborhood Grill & Bar and International House of Pancakes (IHOP).

Our brand positioning statement simply says what we want to be and what customers expect from us – “Applebee's is the neighborhood grill and bar that offers generous portions of the favorite foods you crave and passionate service in a fun, friendly environment.”

plural noun. Ap·​i·​dae. ˈapəˌdē : a family of social bees having the glossa and basal joints of the labial palpi elongate and including the common honeybees and the stingless bees, in some classifications also the bumblebees and some solitary bees, and formerly all the bees.

“Apple bee.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/apple%20bee.

Applebee's Neighborhood Grill & Bar® is a DineEquity, Inc. (NYSE: DIN) brand, and is franchised and operated by Applebee's Services, Inc. and its affiliates.

Brand Promise Examples

• Nike - Inspire every athlete in the world.
• Apple - Think differently.
• Starbucks - To inspire and nurture the human spirit – one person, one cup, one neighborhood at a time.
• Coca-Cola - Refresh the world in mind, body, and spirit, and inspire moments of optimism.

Brand purpose is a company's reason for being and the things it stands for aside from the usual business goals and objectives. This “why” is usually to do with the customers it serves and the market niche it seeks to fill.

Applebee's is dedicated to Being a Good Neighbor. As a brand, we believe it is our responsibility to make a positive impact on the communities around us and to align with organizations that mirror our core values.