Swissmatic. The Swissmatic movement is a true innovation in the watch-making industry. The secret that enables Tissot to offer a model at such an attractive price lies in the automated production chain on which its components are manufactured, then assembled in modules to build a complete movement.

This Everytime watch from Tissot is an elegant dress watch that fits those more formal occasions.

All Tissot watches are certified with the "Swiss Made" quality label, testimony of know-how, impeccable quality, perfect aesthetics and technical innovations.

the Swatch Group Swatch subsidiary Tissot SA remained in Le Locle, Switzerland, and marketed in 160 countries. Tissot watches are classified by the Swatch Group as "mid-range market" products. Tissot is an official timekeeper for the world championships in cycling, motorcycling, fencing and ice hockey, etc.

The Swissmatic's movement is made mostly by machine and is an evolution of the Sistem51 movement from Swatch. Turn the Swissmatic over and you get a look at that all-important automatic movement.

When you buy a Swiss watch, you're not just purchasing a quality movement but a rich piece of history that's been assembled with care. Whereas Japanese movement quality can vary, the Swiss watchmaking industry is trusted to be nothing less than amazing.

TISSOT has registered its trademarks with Customs around the globe based on which authorities carry out seizures of often large shipments of fake products, but also of smaller quantities of counterfeit watches, purchased on the Internet and sent by post/airmail.

Why is Tissot so expensive? Tissot watches are expensive because they are made in Switzerland, by a well-respected company with incredible attention to detail in both the design and materials. You also get great quality and stylish designs with Tissot watches, which makes them more expensive.

Assessing Tissot Watch Craftsmanship and Materials Genuine Tissot watches should have no visible flaws such as misaligned text or inconsistent coloring. The watch's weight can also be telling, as Tissot uses high-quality, heavier materials than the cheaper substitutes found in fakes.

TISSOT has registered its trademarks with Customs around the globe based on which authorities carry out seizures of often large shipments of fake products, but also of smaller quantities of counterfeit watches, purchased on the Internet and sent by post/airmail.

Tissot Serial Numbers: Tracking Authenticity Each Tissot watch comes with a unique serial number that corresponds to a specific model and production year. Counterfeit watches may also have serial numbers, but these are often inconsistent with the model or production year they claim to represent.

The Swissmatic 72 movement offers 72 hours of power reserve, which is enough to tell time accurately even if the watch is not worn for three days.

An automatic watch uses a self-winding mechanism that is powered by the movement of the wearer, which means that you don't need to manually wind the watch. Mechanical watches on the other hand use a mechanical movement to track the time, and require hand winding.

These movements are created on automated assembly lines, which helps keep costs down for manufacturers. On the other hand, Swiss movements are the original automatic movements, and they set the standard for both precision and quality.

Swiss watches' exceptional quality, rich heritage, impeccable craftsmanship, and commitment to innovation collectively justify their higher price points. Their unique characteristics have made them coveted possessions that transcend time and fashion trends.

Tissot Serial Numbers: Tracking Authenticity Each Tissot watch comes with a unique serial number that corresponds to a specific model and production year. Counterfeit watches may also have serial numbers, but these are often inconsistent with the model or production year they claim to represent.