What is H&M 2018 Spring Collection?
H&M's 2018 Spring Collection was a refreshing and fun take on traditional springtime fashion. The collection featured a mix of bold patterns, vibrant colors, and playful textures that captured the essence of the season.
One of the standout pieces of the collection was the floral-printed midi dress, which combined delicate hues of pink, blue, and green with a playful ruffle hemline. The lightweight fabric made it perfect for a sunny day out with friends or a weekend brunch.
Another eye-catching fashion trend that was featured throughout the collection was the use of bold stripes. The striped jumpsuit in the collection featured a mix of pink, orange, and white stripes that created a bold and playful look.
In addition to the bright colors and patterns, the collection also included several classic pieces, such as tailored blazers and denim shorts. The blazers were designed with a modern, relaxed fit, while the denim shorts were updated with unique embroidery and frayed edges.
Perhaps the most exciting aspect of the collection was the range of accessories, which included oversized hoop earrings, statement sunglasses, and brightly colored handbags. These accessories added a fun pop of color and texture to any outfit and showcased H&M's commitment to creating affordable, trend-forward fashion.
Overall, H&M's 2018 Spring Collection was a celebration of all things fun and fashionable, and it showcased the brand's ability to create trendy, playful pieces without sacrificing quality or affordability.
Frequently Asked Questions about h&m 2018 spring collection
- Tops.
- Dresses.
- Trousers.
- Jackets & Coats.
- Jeans.
- Shoes.
- Shirts & Blouses.
- Sweatshirts & Hoodies.
H&M
| H&M store on Fifth Avenue in New York City |
|---|
| Area served | Worldwide |
| Key people | Karl-Johan Persson (Chairman) Helena Helmersson (CEO and president) |
| Products | Clothing, accessories |
| Brands | COS Weekday Monki Other Stories ARKET |
Even so, it wasn't until 1974 that Hennes & Mauritz finally shortened their name to the catchier (and more familiar) H&M. Once the brand abbreviated its name, they went on to rebrand all of their shops and expand beyond their Scandinavian territory.
The Secret to H&M's Success: Fast Fashion
Aimed at young, fashion-conscious urban consumers, their products are trendy and they're cheap, bordering on disposable. Fast fashion retailers make their profits by having a high merchandise turnover and by constantly resupplying the product pipeline with the latest trends.
We do business with over 605 commercial product suppliers who manufacture products for our brands in over 1183 tier 1 factories in Europe, Asia and Africa. China and Bangladesh are the largest production markets for clothing. The European Union is the largest production market for our beauty assortment.
The group has committed to using 30% recycled materials in its commercial goods by 2035 - by 2022, it was at 23%. However, most of H&M's products are still made from conventional materials, such as non-organic cotton and synthetic fabrics, which significantly impact the environment.
We believe that it takes leading by example to make both our people and business grow. Within H&M Group, leadership is about inspiration, delegation, constructive feedback and motivation. Our leaders are role models that engage their teams to create results together. Read more.
We do business with over 605 commercial product suppliers who manufacture products for our brands in over 1183 tier 1 factories in Europe, Asia and Africa. China and Bangladesh are the largest production markets for clothing.
2010
In 2010, fast fashion behemoth H&M launched its first Conscious Collection, made with sustainable materials such as organic cotton and recycled polyester.
H stands for Haute Couture!
These garments are not mass produced and have only one size, everything from embroidery to joining pieces is done by hand. Which is why it is a part of slow fashion. Shantanu & Nikhil's Red gown is an exquisite example of haute couture.
The H&M group offers fashion and design through eight clearly defined brands, each with their own unique identity. H&M's business idea is to offer fashion and quality at the best price in a sustainable way.
Sales promotions and discounts: H&M offers seasonal sales, discounts, and promotions to attract customers and encourage purchases. These promotions help the company clear out inventory and create a sense of urgency among customers to take advantage of limited-time offers.
H&M makes sustainable, good-quality fashion acces- sible to people all over the world. With passion for design, a focus on quality and targeted sustainability work, H&M constantly strives to have the best customer offering in each individual market – which includes giving customers the best price.
The H&M group has a circular approach which is reflected in the increased use of recycled and sustainable materials. Aiming for a relevant and well-curated offering at all times, the brands work constantly to make their product ranges even better.
Scroll down to get savvy on other more sustainable materials we use frequently at H&M.
- Lyocell. Lyocell is a renewable, all-natural material made from plant-based cellulose, for example cellulose from trees.
- Recycled wool. Wool is a renewable, natural material.
- Linen.
- Recycled polyester.
- Recycled polyamide.
- Recycled plastic.
We mainly use Tencel™ lyocell fibres, which is made from sustainable wood-pulp produced in a closed-loop process. Lyocell feels very similar to cotton but needs a lot less water to manufacture and requires no, or very little, pesticides.
