facial tissues Kleenex is a brand name for a line of paper-based facial tissues. Often used informally as a genericized trademark for facial tissue, the name Kleenex is currently a registered trademark of Kimberly-Clark. Kleenex products are manufactured in 78 countries and sold in more than 196 countries.

Kleenex Trusted Care tissues are thick, absorbent, and durable enough to help keep hands clean and stand up against sniffles, sneezes, runny noses, and even little drips & spills. Skip the store and have Kleenex facial tissues delivered!

Kleenex® Professional Brand of Restroom Products and Facial Tissue.

The Kleenex trademark is owned by Kimberly-Clark, which launched the brand in 1924 as a disposable cleaning tissue for removing cosmetics. The brand launched as a handkerchief substitute in 1930 and has been the No. 1 selling facial tissue in the world ever since.

Originally marketed as a cold cream remover, Kleenex brought disposable facial tissues mainstream as an alternative to handkerchiefs. Their 'Don't carry a cold in your pocket' marketing campaign was a successful repositioning effort to make wider use of their product.

1920s. The Kleenex® Brand's story began during the First World War when Kimberly-Clark developed a crepe paper used as a filter within gas masks. In the early 1920's, that very crepe paper innovation was cleverly adapted into a consumer product called Kotex® Brand which helped women with their periods.

The Kleenex® facial tissues you know and love on shelves today are proudly made in South Carolina, Connecticut, Oklahoma, and Ontario.

Kleenex defined the category of facial tissues by being the first to offer the product. In 1924, the trademark was issued by the United States Patent and Trademark Office.

Kimberly-Clark, the company behind Kleenex, said the decision was based on "unique complexities". Other Kimberly Clark products like Huggies and Cottonnelle will remain on Canadian shelves. "The decision was incredibly difficult for us to make," the statement said.

The main obstacle for tissues in regard to environmental degradation is that most are made from virgin-fiber (fresh cut trees), as they produce the softest and most absorbent tissues. This means, to supply the tissue industry, approximately 27,000 trees are cut down each day.

The idea behind the packaging redesign was to improve a shopper's navigation. The packaging makes it easier for customers to spot the “premium style face tissue range.” Mikey Hart, Creative Director at Hulsbosch said, “This project was a welcome return to a partnership with Kimberly-Clark, which has come full circle.

About the same time, a Chicago inventor devised a pop-up tissue box. In the early 1920s, Kimberly-Clark decided to place its kerchiefs in these boxes. Now, the product won even more nose-blowing converts, for it supplied a quick and easily accessible way of containing sudden sneezes.

1920s. The Kleenex® Brand's story began during the First World War when Kimberly-Clark developed a crepe paper used as a filter within gas masks. In the early 1920's, that very crepe paper innovation was cleverly adapted into a consumer product called Kotex® Brand which helped women with their periods.

Kimberly-Clark's recipe for facial tissues starts with mixing the pulp and water to form a slurry of fibers which is called the stock. Once the stock is ready, it is thinned by adding some more water. The cellulose fibers are separated in refiners and formed into a sheet that consists of 95% fiber and only 5% water.

The book examines how Kleenex evolved from Army gas mask filters into disposable handkerchiefs and became the company's most reliable profit maker. The marketing campaigns orchestrated to launch the product enabled it to transform from a cold cream remover for Flappers into the iconic brand we know it as today.

Fisher added that the decision to pull Kleenex tissues from Canada will allow Kimberly-Clark to shift its resources to focus on its other brands in Canada and “meet the needs of our consumers with continued innovation and value.” The decision to remove the product was made this month, a spokesperson said.