Bubly's list of two ingredients seems innocuous: carbonated water and natural flavor.

bubly is a sparkling water brand that is refreshing and delicious, comes in lots of flavors (15 to be exact), and likes to have a good time. we add a burst of natural flavor to your day with no calories, no sweeteners, all smiles. Did this answer your question? thumb_up Yeah!

Even for those who aren't aspiring influencers, the emoji-inspired smile on each can make the brand feel friendly and approachable. It tells other people that even though you drink sparkling water, you're still fun.

bubly began in February 2017 as Project X. The goal: Develop a new sparkling water beverage and get it on shelves in just 18 months. Developing the drink took the full power of PepsiCo, with a team that included researchers, scientists, flavorists, designers and marketers.

oh hi - we're bubly, a sparkling water, we come in 12 different flavors: lime, grapefruit, strawberry, orange, lemon, cherry, apple, mango, blackberry, peach, raspberry, and cranberry. no calories. no sweeteners.

PepsiCo is in the process of expanding its water offerings. Along with water company Aquafina, it owns LIFEWTR (pH balanced water with added electrolytes) and Bubly (a sparkling water brand).

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Bubly is a sparkling water brand owned by soda giant PepsiCo, describing themselves as an unsweetened sparkling water that playfully instigates fun and positivity in everyday life.

Target Audience: bubly identified its target as millennials between the ages of 18 and 34 who needed a break from the stressors of everyday life. bubly acknowledged that the grind of daily responsibilities, also known as "adulting," is tough and can get in the way of fun.

Bubly is a sparkling water brand owned by soda giant PepsiCo, describing themselves as an unsweetened sparkling water that playfully instigates fun and positivity in everyday life. It's available in 15 flavors with natural fruit flavors to provide a delicious taste with no calories or sweeteners.

PepsiCo is in the process of expanding its water offerings. Along with water company Aquafina, it owns LIFEWTR (pH balanced water with added electrolytes) and Bubly (a sparkling water brand).

But despite being the new kid on the block, bubly held a respectable 8.5% of the seltzer market by 2021 (via Statista). People are drinking a lot of bubly, and to serve its customers, the brand produces a ton of different flavors.

It's unsweetened sparkling water, just don't expect it to taste like sweetened soda. All fruit varieties (mango, strawberry, cherry, apple) are true to taste and make great refreshing drinks. Mango has the best taste, having a very natural flavor.

Talk show segments, TV commercials, and branded GIFs featuring brand ambassadors Neil Patrick Harris and Michael Bublé helped bubly earn share of mind among consumers.

In addition to boasting a calorie-free nutrition label, the beverages in the line also skip any sweeteners. They are instead flavored with "natural flavors," like those found in La Croix. That's right - there are zero added sugars and no artificial flavors. The only ingredients are carbonated water and natural flavor.

In addition to dispelling these myths about seltzer water, some studies went so far as to research added benefits of drinking the bubbly stuff over flat water. One study found that drinking seltzer water over flat water may help you feel full longer. This can prevent overeating and actually lead to weight loss.