We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Group's origins began in 1962 when US-based MCA Inc. merged with American Decca. MCA, now known as Universal Pictures, owned a music division as well as a movie company, and was sold to Japan's Matsushita Electric for $6.59bn in November 1990.

We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

Universal Music Group (UMG) is one of the world's largest music companies. In Recorded Music, its principal activity, UMG is the market leader, with a 32% market share and 8 of the top 10 global artists in 2021 signed to its labels.

The core values that comprise Universal Music Group are Authenticity, Boldness, Creativity, Connection, Drive and Insight. These values are the essence of our people which makes UMG the most renowned company in the music industry.

UMG own the rights to irreplaceable content and have a consistent track record of signing the world's best stars. UMG currently represent 8 out of the top 10 artists. Labels benefit from economies of scale and UMG is a significant market leader with ~50% more market share than the number 2 competitor.

Basically, a mission statement is a short sentence or two describing what your music is about and how it will impact a group, a community, or a world. It's not a long-form paragraph. A mission statement is simplistic, short, and succinct. The lack of a mission statement is why some artists lose their way.

Create Music Group's mission statement is "To build an ecosystem for artists and creators to create and make a living off of their art."

Interesting Facts About Music

• Music Can Help You Concentrate and Work Better.
• Beats That Keep Your Heartbeats Healthy.
• Music Changes Your Perception.
• Music Can Give You a Frisson.
• Music Is Good for Your Plants Too.
• Music Has the Power to Recall Memories Even after Severe Brain Injuries and Ailments.

Music can raise someone's mood, get them excited, or make them calm and relaxed. Music also - and this is important - allows us to feel nearly or possibly all emotions that we experience in our lives. The possibilities are endless.

UMG's Chairman and CEO in 2003 announced a marketing strategy that is to be adopted by the company to shape and improve the business in the competitive market. The strategy is to develop 'Dynamic Content' that can work with flexibility to cater to the needs of changing market.

Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans.

12 Examples of the Best Mission Statements

• “To inspire humanity - both in the air and on the ground.”
• “To accelerate the world's transition to sustainable energy.”
• “Spread ideas.”
• “To connect the world's professionals to make them more productive and successful.”

A mission statement is a simple statement about the goals, values, and objectives of an organization. It helps a company respond to change and make decisions that align with its vision. This brief description helps customers, employees, and leadership understand the organization's top priorities.

Interesting Facts About Music

• Music Can Help You Concentrate and Work Better.
• Beats That Keep Your Heartbeats Healthy.
• Music Changes Your Perception.
• Music Can Give You a Frisson.
• Music Is Good for Your Plants Too.
• Music Has the Power to Recall Memories Even after Severe Brain Injuries and Ailments.

Identifying factors of pop music usually include repeated choruses and hooks, short to medium-length songs written in a basic format (often the verse–chorus structure), and rhythms or tempos that can be easily danced to.