Applebee's Neighborhood Grill and Bar is known for its meal deals and cheap cocktails. The chain's name comes from a phone book and the eatery was originally themed after a drugstore. The first location opened in Atlanta, Georgia.

(Mental Floss) -- 1. The original Applebee's, which was named T.J. Applebee's Rx for Edibles & Elixirs, opened in Atlanta in 1980. The founders of the original restaurant, including Bill and T.J. Palmer, wanted to name the restaurant Appleby's, but that spelling had already been registered.

Apple Inc (Apple) designs, manufactures, and markets smartphones, tablets, personal computers, and wearable devices. The company offers software applications and related services, accessories, and third-party digital content. Apple's product portfolio includes iPhone, iPad, Mac, iPod, Apple Watch, and Apple TV.

How popular is Applebee's in the United States? In total, 43% of U.S. restaurant chain customers say they like Applebee's.

noun. Chiefly New England. a social gathering at which apples are prepared for drying.

Dine Brands Global Inc. is a publicly traded food and beverage company based in Glendale, California. Founded in 1958 as IHOP, it operates franchised and corporate owned full-service restaurants including two restaurant concepts, Applebee's Neighborhood Grill & Bar and International House of Pancakes (IHOP).

Applebee's is dedicated to Being a Good Neighbor. As a brand, we believe it is our responsibility to make a positive impact on the communities around us and to align with organizations that mirror our core values.

Our brand positioning statement simply says what we want to be and what customers expect from us – “Applebee's is the neighborhood grill and bar that offers generous portions of the favorite foods you crave and passionate service in a fun, friendly environment.”

Initially, the company started by producing personal computers, but over the years, it has diversified its product line to include smartphones, tablets, smartwatches, and more. Today, Apple is one of the most valuable companies in the world, with a market capitalization of over $2 trillion.

ⓒ 2023 Applebee's Restaurants LLC.

Applebee's Mission Statement To make sure you're eatin' good whenever you step into an Applebee's.

Decatur, Georgia, United StatesApplebee’s International, Inc. / Place founded

Brand purpose is a company's reason for being and the things it stands for aside from the usual business goals and objectives. This “why” is usually to do with the customers it serves and the market niche it seeks to fill.

Brand positioning refers to the unique value that a brand presents to its customer. It is a marketing strategy brands create to establish their brand identity while conveying their value proposition, which is the reason why a customer would prefer their brand over others.

What is Market Positioning? Market Positioning refers to the ability to influence consumer perception regarding a brand or product relative to competitors. The objective of market positioning is to establish the image or identity of a brand or product so that consumers perceive it in a certain way.

The Applebee's concept focuses on casual dining, with mainstream American dishes such as salads, chicken, pasta, burgers, and "riblets" (Applebee's signature dish). Applebee's Restaurants LLC.