Ruth's philosophy behind Barbie was that through the doll a little girl could be anything she wanted to be and that she has choices. Over the brand's 60 years, Barbie has empowered girls to imagine themselves in aspirational roles from a princess to president.

Barbie is the most diverse fashion doll on the market. Barbie is sold in 150 countries worldwide. Barbie has products in over 50 categories, including food, fitness, and clothing. The Barbie brand has over 99% brand awareness globally.

Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories.

Online Influencers and Social Media - The company engaged with recognized social media influencers and content creators to promote Barbie products, develop interesting content, and target younger audiences who spend a lot of time on digital platforms.

The 'Ordinary Barbie' TikTok trend emerged as a powerful response to the conventional beauty standards set by Barbie throughout history. The latest Barbie movie challenges these standards, inspiring women on TikTok to embrace their natural selves and celebrate who they are without societal pressures.

Although the doll has a controversial past, Barbie is a positive role model, inspiring children to follow their dreams and not conform to stereotypes. From landing on the moon before Neil Armstrong to being a bakery chef, Barbie's hundreds of careers have sparked a passion for her younger audience.

Many girls play with Barbies every day, telling stories and imagining themselves as Barbie. I can think of no other brand that approaches this level of reach and depth of engagement. The core movie audience is anyone who used to play with Barbie - 90% of women and our teenage daughters.

Barbie shows us a world where women have power derived from kindness, unity, and self-actualization. She helps the audience believe that not only is that world possible, anything less is unacceptable. She doesn't, however, say creating this world will be easy. It won't be because the real world can be hard.

Barbie represents how women can do anything now. For young women, it's saying they can be anything they want to be with hard work and perseverance. The movie is a feminist masterpiece - Barbie represents female empowerment, women being fearless.

The 'Barbie' movie's success puts her among history's top-20 films When Barbie brought close to $1.3 billion at the worldwide box office, it became one of the only female-dominated movies among the top-grossing films of all time.

4 Lessons From The 'Barbie' Movie Marketers Can Use

1. Master The Art Of Anticipation.
2. Strategize Brilliant Brand Collaborations.
3. Create Immersive Real-Life Experiences.
4. Embrace Bold Polarization.

While the Valentino collection and the upcoming Barbie movie has made many channel the "Let's go Barbie" attitude recently, Barbiecore has been on the rise for the past few years.

It's clear that underpinning Barbie's success and longevity is Mattel's focuss on building Barbie as a brand, rather than just a product. "In doing so it has widened its relevance and reached new audiences," says Walker-Smith.

The movie received its PG-13 rating because of “suggestive references” and “brief language.” Some parents may not be ready or comfortable to discuss the more advanced plot lines while others may simply just know if their child is or is not ready to be introduced to mature topics.

The Barbie movie marketing campaign serves as a roadmap to build excitement and create a lasting impact. By adopting immersive experiences, evocative content, social media strategies, and influencer partnerships, your brand can effectively connect with your audiences, too.

Barbie and an Experimental Marketing Strategy It goes beyond traditional advertising methods by creating interactive and participatory encounters (like a photo booth that allows fans to step into Barbie packaging and “be” Barbie on that day) that allow consumers to connect with a brand or product on a deeper level.