Building Memories, One Bear at a Time Maxine envisioned an interactive retail destination where kids could make personalized “furry friends.” She ultimately created something that is now called “experiential retail” which has fundamentally helped to change the way we think about shopping.

Originally conceived as a place for children to create their own special teddy bear with a step-by-step process including our now iconic Heart Ceremony, Build-A-Bear is now a multi-generational, multi-dimensional global brand appealing to diverse consumer demographics.

During store visits, customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences including varying scents, sounds, and outfits. Build-A-Bear Workshop is the largest chain that operates in this style.

The stuffed animals have sparked backlash from conservatives who believe drag is connected to child "grooming," though the bears are made for adults and only available online in the store's "Bear Cave" for customers 18 and older. According to Build-A-Bear, adults and teens make up about 40% of their customer base.

From Teddy Bears to Movies and Games Build-A-Bear's strategy includes monetizing its powerful brand and reaching consumers with engaging content and communications including its more than 20 million first-party data contacts.

The Most Fun You'll Ever Make “The Most Fun You'll Ever Make” – that's the motto behind the iconic global retailer, Build-A-Bear Workshop, which offers guests the opportunity to make personalized stuffed animals, including adding smells, sounds and outfits.

We have plush toys in any color, shape and size you can dream of. Choose your stuffed animal and make your very own plush toy with hundreds of outfits and accessories to choose from. Build-A-Bear® has licensed stuffed animals featuring all your favorite characters and soft toys you will only find here.

This concept is here to stay… We saw our strongest increases at our oldest stores, which indicates that Build-A-Bear Workshop is not a fad. We become part of the community and our Guests' lives, and we continue to attract new Guests through our integrated marketing plan.

The St. Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop (BBW) attributes that to shoppers 13 and older. “40% of our shoppers now are teenagers and adults,” said Sharon Price John, CEO.

Our Core Values Push beyond what seems possible. Attain maximum results. Be intellectually curious. Own your development.

For the shoot, Balenciaga dressed the plush bears in punk gear that looked like bondage, including leather harnesses and spiked collars. Wine glasses were also near the children in some of the shots. Social-media users quickly condemned the shoot, accusing Balenciaga of sexualizing children.

Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop attributes that to shoppers 13 and older.

Bear Market Definition Economists define a bear market as a decline of 20% or more of a major stock market index, such as the DJIA or S&P 500, for a sustained period. A bear market is the opposite of a bull market, a period marked by market gains of 20% or more.

It occurs when the investment falls by more than 20% from its recent high. Not just markets but individual stocks are also said to be in a bear market condition if their price falls by 20% or more amid negative investor sentiment, pessimism, and economic downturns.

On diplomacy: "A bear is strong, but it can be led on a chain." Meaning: the subject is not so strong after all.

The retailer is also hoping to continue its targeted efforts to market to the core demographic of three to 12-year-old customers. It hopes to grow sales among these consumers by focusing on categories such as gift-giving and collectibles.