Developed with sports scientists, Powerade Berry & Tropical is a still, isotonic sports drink that helps support effective hydration and carbohydrates for replenishing the energy and fluids that your body loses during exercise.

POWERADE ION4 contains four electrolytes – Sodium, Potassium, Calcium and Magnesium – lost in sweat. Sodium and Potassium help you to retain fluid so you stay hydrated, as well as maintaining your blood volume, sweat rate and muscle blood flow. Without these electrolytes, your urinary output increases (ie.

sports drink Powerade is a sports drink created and sold by the Coca-Cola Company. Its primary competitor is Gatorade, owned by PepsiCo.

Hydrate your game with the taste of POWERADE Lemon Lime.

In addition to the sodium, sports drinks are extremely high in sugar and carbohydrates. In a 20 oz bottle of Gatorade, there is 34 grams of sugar, and a 12 oz bottle of Powerade has 21 grams. For the average person doing moderate exercise, the electrolytes in the drink are not worth the added sugar and calories.

After exercise: Powerade Isotonic is ideal for fast replenishment of fluid (hydration) and fuel to muscles to get you ready for the next training session. This is particularly important for those doing more than one training session per day. OTHER BENEFITS OF A SPORTS DRINK OVER WATER: 1.

It is the high sodium levels in sports drinks, such as Gatorade and Powerade, on top of one's daily eating routine that can cause sodium levels to spike. Over consumption of sodium can have serious health implications such as heart attack, heart disease, kidney damage and high blood pressure.

Gatorade dominates the U.S. sports drink category, holding a 72.1% market share of retail sales, according to Euromonitor. Coke's Powerade falls in a distant second, with a 16.1% share. “The whole entire market is determined by the performance of those two brands,” Jarzabek said.

Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. First introduced in 1988, its primary competitor is PepsiCo's Gatorade brands. As of December 2010, Powerade has grown to take 21.7 percent of the United States market in its category, compared to Gatorade's 77.2 percent.

What is Powerade's recent marketing strategy involving college athletes? Powerade has turned to college athletes as brand ambassadors to enhance their marketing efforts. By partnering with prominent college football programs, Powerade aims to connect with its target audience and boost sales.

It is the high sodium levels in sports drinks, such as Gatorade and Powerade, on top of one's daily eating routine that can cause sodium levels to spike. Over consumption of sodium can have serious health implications such as heart attack, heart disease, kidney damage and high blood pressure.

Although Gatorade and Powerade can help you stay hydrated, it's best to drink them only when needed. If you are not exercising for at least one hour, water is the best bet for staying hydrated. Electrolytes come from natural sources without added sugar and dyes.

The main ingredients in both Powerade and Gatorade are water, a type of sugar, citric acid, and salt (1, 2). Powerade is sweetened with high-fructose corn syrup, while Gatorade contains dextrose. Dextrose is chemically identical to regular sugar (1, 2, 3).

SPORT? Drinking sports drinks, such as POWERADE ION4, before intense exercise helps to ensure that you begin in a well hydrated and well fuelled state. This can be particularly useful if you find it difficult to eat, or find you need many bathroom stops prior to exercising.

The short answer is that there are nutrients in Powerade that can help your body replenish lost liquids and essential salts or minerals you've lost through sweating. But, Powerade is high in sugar, artificial flavors, salt, and artificial colors, none of which are particularly good for your health.

Sports drinks are advertised to replenish glucose, fluids, and electrolytes (sodium, potassium, magnesium, calcium) lost during strenuous exercise as well as to enhance endurance.