A premium quality, waterborne alkyd paint that offers a full line of durable high-end finishes ideal for doors, trim and cabinetry.

They are Durable Designed to last, Benjamin Moore Paints will, without a doubt, withstand the atmosphere wear and tear for long and without losing its color vibrancy and smoothness alike. Benjamin Moore's Regal Select, Aura Grand Entrance and Ben Exterior are some of the best designed to last exterior paints.

In terms of paint quality, durability, coverage, and ease of application, Benjamin Moore's paint takes the cake. Indeed, their indoor paint product, Regal Select, is hands down the best interior paint on the market.

Primer/Finish Systems New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Benjamin Moore® Advance® Waterborne Interior Alkyd Primer tinted to the approximate finish coat color.

Quality: Benjamin Moore is known for producing high-quality, premium paint products that are designed to deliver exceptional performance and durability. Wide range of colors: Benjamin Moore offers a wide range of colors and finishes to choose from, making it easy to find the perfect color for your project.

Benjamin Moore offers trademarked lines of premium and commercial interior and exterior paints and stains marketed under the Benjamin Moore brand. Its longest-running sub-brand, Regal, was introduced in 1957.

Unlike most paint manufacturers in the industry, Benjamin Moore makes its own resins and pigments, all in the U.S. The combination of Gennex and proprietary resins makes Benjamin Moore paint and color truly unmatchable. Proprietary ingredients and custom formulas optimize the performance of our products.

For a professional finish, you'll need a total of three coats. One coat of primer and two coats of paint provide excellent coverage for most cabinets.

Advance was created to take the place of Satin Impervo. Satin Impervo is an oil-based paint that could not pass many states' environmental requirements. Ben Moore Advance is a waterborne, low VOC paint and clean-up that replaces Satin Impervo.

The premium qualities of Benjamin Moore products make them the must-specify paint for all sectors of the design trade. With more than 3,500 shades - the “why” behind the brand - and formulas that address everything from humidity and sustainability to wear and tear, the company has a paint for every purpose and place.

Benjamin Moore & Co., also known as Benjamin Moore, is an American manufacturer of premium and commercial paints, stains, and other architectural coatings.

New surfaces should be fully primed, and previously painted surfaces may be primed or spot primed as necessary. For best hiding results use Benjamin Moore® Advance™ Waterborne Interior Alkyd Primer tinted to the approximate finish coat color.

ADVANCE® Interior Paint. A premium quality, waterborne alkyd paint that offers a full line of durable high-end finishes ideal for doors, trim and cabinetry.

Collaboration, Innovation, Success Our success is attributable to the 2,000 Benjamin Moore employees who dedicate their time and talents to the brand and exemplify our core values of openness, integrity, community, excellence, and safety.

There are many values that you want your business to embody, but you can't use them all as your core brand values. You need to choose the values that can accomplish your three goals: clear and sincere, build connections, and set you apart.

Brand value is the monetary worth of your brand, if you were to sell it. If your company were to merge or be bought out by another business, and they wanted to use your name, logo, and brand identity to sell products or services, your brand value would be the amount they would pay you for that right.