Magnum history starts from the very beginning: launched in 1989 in Europe, the Magnum Classic was the first hand-held ice cream aimed exclusively at adults. Magnum premium Belgium chocolatier pioneers developed a unique chocolate coating with the signature 'crack' to accompany a deliciously smooth vanilla ice cream.

In 1989 Magnum first launched the classic chocolate ice cream you know and love. Magnum's origins lie in Belgium, where our premium Belgian chocolate producer developed a unique chocolate coating with the signature crack to go with a smooth vanilla ice cream. But just one flavour is never enough.

Unilever's Today, Magnum is a leading global brand, selling 1 billion units annually worldwide, and is the biggest of Unilever's ice cream brands.

Dairy ingredients (reconstituted skim milk and/or reconstituted buttermilk, milk solids, cream), sugar, cocoa components* (10%) (cocoa butter, cocoa mass, cocoa powder), vegetable oil, glucose syrup, hazelnut paste (1.9%), stabiliser (1442), emulsifiers (471, soybean lecithin, 442, 476), flavours, salt, vegetable gums ...

Magnum Tonic Wine was created by a company that aimed to promote the dance scene in Jamaica. The company is known to sponsor events and creating the dance hall competition, "The Magnum Kings & Queens of Dance Hall Competition." This helped making the Magnum tonic more famous.

“We were one of the first ice cream brands to go after a very specific target and make the brand known as a real indulgence for her. The woman who buys Magnum is someone who is seeking pleasure in her lifestyle. She isn't afraid of indulgence. She embodies a work hard, play hard lifestyle,” Soukas said.

Magnum was launched in the UK in 1987, making it the first widely available hand held indulgence ice cream. Since then, Magnum lovers have been treated to an array of delicious flavors, across the globe. Magnum was launched in Pakistan in 2001 with its classic variant.

Today, Magnum is a leading global brand, selling 1 billion units annually worldwide, and is the biggest of Unilever's ice cream brands.

Launched in 1989, Magnum was the first hand-held ice cream created as a premium ice cream for adults. Today, Magnum is a leading global brand selling 1 billion units annually worldwide and is the biggest of Unilever's ice cream brands.

WATER, SUGAR, GLUCOSE-FRUCTOSE SYRUP (WHEAT, CORN), COCOA BUTTER, CHOCOLATE, COCONUT OIL, HAZELNUT, LESS THAN 2% OF: FRUCTOSE, PEA PROTEIN, COCOA POWDER, SUNFLOWER LECITHIN, HAZELNUT OIL, SEA SALT, GUAR GUM, LOCUST BEAN GUM, NATURAL FLAVOR, CITRIC ACID, CARAMEL COLOR, MONO AND DIGLYCERIDES. CONTAINS HAZELNUT AND WHEAT.

The most popular ice creams in the UK are {3}Magnum ice creams, but they are certainly not the healthiest. A Classic Magnum - vanilla ice cream covered in real Belgian chocolate - contains 280 calories and nearly 18g of fat; this is almost one third of your daily fat intake!

Magnum: contains 1.5 liters or 2 bottles of 750 ml. It comes from the Latin word which means “large”. It has been used since the 18th century. Jeroboam: contains 3 liters or 4 bottles of 750 ml.

Good quality product at a premium price. Worth it once in a while! There is ice-cream and there is chocolate and there is a place where the two meet - in intense chocolate ice-cream or studly chocolate bars.

One of the main factors contributing to the Magnum success is its clear positioning. It has helped the brand to be perceived more as an indulgent dessert rather than a refreshing ice cream, thus making it a year-round product that does not experience the ups and downs of seasonal sales.

Magnum Ice Cream's marketing strategy focuses on the smaller but elite segment of the society. Magnum takes into consideration the needs and the benefits of customers which are useful for identifying market opportunities and developing value propositions.

Magnum Lubricated Condoms are specifically designed for men who find standard condoms tight and uncomfortable. Larger than standard latex condoms for extra comfort. Tapered at the base – for a secure fit. Silky smooth lubricant – for comfort and sensitivity.