A horse symbolizes freedom, movement, and power. It also aligns with confidence, nobleness, and endurance. Levi's used two horses that were pulling its pair of jeans in the opposite directions. The message is simple - We make and sell quality, durable, and long-lasting jeans.

Levi's polo T-shirts are known for their high quality and durability. They are made from high-quality materials, such as cotton and polyester, and they are constructed with care. This makes them resistant to wear and tear, and they can last for many years with proper care.

The Levi's® brand epitomizes classic American style and effortless cool. An emblem of the pioneering spirit, Levi's® continues to evolve with every generation.

designer Walter Landor Famed brand designer Walter Landor (best known for Coca-Cola's script) worked on Levi's redesign. This logo's batwing shape mirrored the Arcuate stitching on the jeans' back pockets. In 1971, Walter Landor & Associates suggested the brand change its all-caps logo by having the 'E' lowercase.

As of 2019, the vast majority of Levi's are made overseas in a number of developing countries, such as Bangladesh, China, India, Sri Lanka, Vietnam, and Indonesia. Some styles in the "Levi's Premium" and "Levi's Vintage Clothing" lines are, however, made in the United States.

blue denim jeans Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items. The company is headquartered in San Francisco.

Brand identity is the visible elements of a brand, such as color, design, and logo that identify and distinguish the brand in consumers' minds. Consistent marketing and messaging lead to consistent brand identity and, therefore, consistent sales.

Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items. The company is headquartered in San Francisco.

Levi Strauss & Co. Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items.

Most Levi's® jeans are made from cotton. Specially designed for Levi's®, this new innovative hemp yarn is soft like cotton - and easily woven into denim styles. So you get the same authentic Levi's® look and feel in a garment that's easier on the environment.

blue denim jeans Levi Strauss & Co., world's largest maker of pants, noted especially for its blue denim jeans called Levi's (registered trademark). Its other products include tailored slacks, jackets, hats, shirts, skirts, and belts, and it licenses the manufacture of novelty items. The company is headquartered in San Francisco.

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image.

Logos are a point of identification; they're the symbol that customers use to recognize your brand. Ideally, you'll want people to instantly connect the sight of your logo with the memory of what your company does – and, more importantly, how it makes them feel.

Current products As of 2019, the vast majority of Levi's are made overseas in a number of developing countries, such as Bangladesh, China, India, Sri Lanka, Vietnam, and Indonesia. Some styles in the "Levi's Premium" and "Levi's Vintage Clothing" lines are, however, made in the United States.

Most Levi's® styles are crafted from midweight denim. A lightweight-yet-durable natural fiber that comes from the flax plant. Linen is often used in spring/summer clothing because of its maximum breathability. Madras is a lightweight plaid cotton fabric, used primarily for summer clothing like shorts and dresses.

Did you know that the patch behind your Levi Strauss & Co's jeans is made of jacron? Once upon a time, these little patches behind our denim were made of leather and featured an embossed logo for the maker of the jeans. But now, brands mostly use faux leather patches made of paper… called washable jacron paper.