Dollar Shave Club, Inc. is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.

Their innovative launch video, strong content marketing campaigns, and direct-to-consumer business model enabled Dollar Shave Club to capture a large market share in just a few years. They were so successful that Unilever bought the company in a billion-dollar cash acquisition.

Dollar Shave Club spends much less on advertising and marketing. So Dollar Shave club can sell their blades for less. Dollar Shave Club doesn't manufacture anything. They buy their blades from suppliers outside the US.

They knew that people were frustrated with buying expensive razors sporadically. Therefore, they created a unique business model where they delivered razor blades at $1 every month at customers' doorstep.

"I've been using these since the beginning, taking breaks to try other newer razor companies.... and I still always come back to Dollar Shave Club!" "Best blades bar none. The blades give you a close smooth shave even after many uses. Highly recommend."

This business model made it possible to provide cheaper razors for consumers, since competitors like Gillette had to deal with the higher costs of retail distribution. Offering a subscription model in their space was a smart strategy that allowed Dollar Shave Club to take over more than a third of the razor market.