Founder Chichi Eburu Necessity and inspiration spawned the creation of Juvia's Place. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn't enhance the true richness of her skin tone.

The Tribe palette is an amazing palette. The color story is stunning, the formula is great and it's a palette that continually excites me when I pick it up to use it. It is also one of Juvia's Place's most popular releases. It's at the top of MOST people's JP rankings.

Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones.

Beauty/Wellness Chiche Eburu created Juvia's Place to celebrate the rebels, rulers and queens of the African kingdoms of long ago. She is a Nigeria-born wife and mother of two, that has seen impressive growth since their 2014 launch. They are known for highly pigmented eyeshadow palettes.

Juvia's Place palettes are cruelty-free and vegan, and is made in the People's Republic of China (PRC).

Juvia's place is a black-owned brand, which was canceled by black influencers because of a controversial endorsement.

Best eyeshadow palette for everyday use: Anastasia Beverly Hills Soft Glam Eyeshadow Palette. This limited-edition set includes all of Anastasia's fan favorites that have highly-pigmented formulas. The easily buildable and blendable palette includes nine ultra-matte and five metallic eyeshadows for both day and night.

The assortment of prestige brands includes, but is not limited to: Anastasia Beverly Hills, Ariana Grande, bareMinerals, Bumble and bumble, Clinique, Drybar, IT Cosmetics, Jack Black, Juvia's Place, MAC Cosmetics, Madison Reed, Morphe, PATTERN, Philosophy, Smashbox, St.

Best eyeshadow palette for everyday use: Anastasia Beverly Hills Soft Glam Eyeshadow Palette. This limited-edition set includes all of Anastasia's fan favorites that have highly-pigmented formulas. The easily buildable and blendable palette includes nine ultra-matte and five metallic eyeshadows for both day and night.

Makeup palettes in the twenty first century are often made of raw materials sourced from places unknown to the everyday consumer. A few key ingredients across all eyeshadow palettes are silica, mica, and talc, and caprylic/capric triglyceride.

Juvia Lockser is a water mage in the hit anime Fairy Tail. She's known for her depth-less love for her precious Gray-sama - an ice mage of the same guild. Juvia is a perfect example of Fairy Tail's signature move of turning enemies into friends.

Juvia's Place is cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. We've also verified that their products are not tested on animals anywhere in the world, including mainland China.

I am proud to be a Black-owned makeup brand that can provide opportunities to other African Americans. In addition to providing job and/or economic opportunities to others, we are also in a position to support civil rights organizations that further help in fighting for justice and equal opportunities.

Best Overall: Tarte Tartelette 2 In Bloom Clay Eye Shadow Palette. Tarte's In Bloom Clay Eye Shadow Palette comes packed with 12 matte and shimmery neutral shades that are perfect for doing both casual, everyday looks and bolder or smoky makeup.

Red or coral. If your dark circles are bluish, you will want to go for red and coral eyeshadows (incidentally the trending eyeshadow colours right now – don't believe us? Just take a look at the number of Korean beauty bloggers and makeup artists using coral eyeshadow) to balance that out.

Judith Dommermuth. Judith Dommermuth, founder and owner of JUVIA, has been traveling since she was young. Trips with her family and her work as a model let her see the world. However, long plane rides also meant tension and stress.