The creation of the Swoosh Davidson's inspiration for the logo came from the Greek goddess Nike, known for her speed and strength. She also drew inspiration from the wings of the goddess, which gave her the idea for the Swoosh design. Overall, the Swoosh took Davidson around 17.5 hours to design.

Nike co-founder Phil Knight was adamant that his company's new logo be a simple design that is fluid and conveys motion and speed. The logo is also said to symbolize the wing of the Greek goddess of victory, Nike.

The Nike swoosh logo is shaped as a wing of the Greek goddess of Victory, Nike. So, the designer had the wing shape in mind because of the goddess. By borrowing the shape and other design elements from mythical, cultural, and historical sources, you can engage people with the design.

The well-known swoosh - that is, the comma used as the emblem of the Nike logo - was created in 1971 by graphic design student Carolyn Davidson. The logo was created for the company that was then called Blue Ribbon Sports.

The Nike Swoosh Was Designed for $35 But the design of this famed symbol was commissioned in 1971 for a paltry $35. That paycheck would be worth approximately $200 in today's dollars. It was designed by a graphic design student named Carolyn Davidson who attended Portland State University.

While the Nike swoosh may seem like a simple shape, it actually has a deeper meaning. The swoosh represents motion and speed, which are key elements of Nike's brand identity. Nike is known for its high-performance athletic gear, and the swoosh reinforces that message.

Nike's vision is “To bring inspiration and innovation to every athlete in the world.” At the same time, its mission statement is to “do everything possible to expand human potential.

In Greek mythology, she was always portrayed as a symbol of victory, strength, and speed. Nike is also associated with having wings and providing victors with a wreath of laurel leaves. Nike is the Greek goddess of victory, strength, and speed.

Yes, the Nike Swoosh logo is trademarked. Nike trademarked the iconic swoosh logo in 1972 and currently owns several trademark registrations for it.

Nike paid designer Carolyn Davidson $35 for its “swoosh” logo, but she was also given a gold ring and shares in the company years later.

“The design is inherently strong, dynamic and indicates motion, which alludes to athleticism and physical movement. It also helps that it's so simple.” Carolyn Davidson (pictured below), a graphic design student at Portland State University, came up with the Swoosh.

While the Nike swoosh may seem like a simple shape, it actually has a deeper meaning. The swoosh represents motion and speed, which are key elements of Nike's brand identity. Nike is known for its high-performance athletic gear, and the swoosh reinforces that message.

It is known that their products are high quality and innovative in the sport industry but when customers are buying a Nike, they become part of the community, Nike creates this belonging feeling that each of their customers is looking for via high-class experiences in events, sponsorships and innovation (i.e. Run and ...

Due to the slogan's all-embracing message, it serves as a multi-purposed message. The message has not only encouraged consumers to purchase from Nike, but to participate in their calling (whether that be a sport or involvement in social change). On trend with many other brands, Nike uses the power of influence.

Nike's design language is freedom of expression, varied styles and strong contrasts. The brand is futuristic, pioneering and designs a lot of products with precision, a differentiating factor and rather well. Crucial to the success of their designs is their innovation center.

It is known that their products are high quality and innovative in the sport industry but when customers are buying a Nike, they become part of the community, Nike creates this belonging feeling that each of their customers is looking for via high-class experiences in events, sponsorships and innovation (i.e. Run and ...