First restricted by size, color, and other regulations, postcard production blossomed in the late 1800s and early 1900s. Postcards were popular because they were a quick and easy way for individuals to communicate with each other. Today deltiology, or the collection of postcards, is a popular hobby.

Postcard sizes available on the Vista website With the help of Vista services, you have the option to print postcards in the following sizes: 4″ x 6″ (the standard postcard size)

The concept of the postcard originated at the Austro-German Postal Conference of 1865. Small administrative cards came into circulation in 1869 and these were an overwhelming success with 140,000 copies sold in the first few days and 10 million copies in a single year. Many countries swiftly adopted the idea.

Historically, postcards are generally printed on a standard 16 pt “ultra thick” semi-gloss paper stock because of the luxurious feel, quality, and durability.

Postcards are an appealing and economical way to reach out to existing and potential customers and clients. This form of direct mail marketing is affordable and targeted.

Postcards are concise direct-mail pieces. You can use a postcard to deliver a single, compelling message to a potential customer. Since the postcard has limited room, your copy can home in on a CTA.

What is the standard Postcard size? The standard Postcard size is 4” x 6”. It's the most cost-effective size, as it allows you to qualify for mailing at the First-Class Mail price. Perfect for budget-friendly campaigns.

4” x 6” The 4” x 6” postcard is widely considered to be the standard postcard size, and it also happens to be the most popular because it qualifies as First-Class Mail and therefore boasts one of the cheapest postage rates available.

Britannica Dictionary definition of POSTCARD. [count] : a card on which a message may be sent by mail without an envelope and that often has a picture on one side - see picture at mail; see also {tag}picture{/tag} postcard.

To qualify as a postcard, a mail piece must be rectangular and meet these dimensions (per USPS regulations): At least 3-1/2” high X 5” long X 0.007” thick. No more than 6” high X 9” long X 0.016” thick. Have finished corners that do not exceed a radius of 0.125”

cardstocks cardstocks are the standard thickness for postcards, but if you will be mailing your cards to multiple locations, we recommend the 16 pt. cardstock as the best option.

Reason #1: Direct Mail Has High ROI In the most recent ANA Response Report, marketers reported a 112% ROI for prospect lists using letter mail, and 92% ROI for postcards mailed to house lists.

57% of people say postcard marketing makes them feel valued and creates authentic relationships. More than 60 of people are influenced to visit a website after receiving direct mailers, most of which are first-time shoppers. Brand recall is 70% greater for direct-mail than digital marketing efforts.

57% of people say postcard marketing makes them feel valued and creates authentic relationships. More than 60 of people are influenced to visit a website after receiving direct mailers, most of which are first-time shoppers. Brand recall is 70% greater for direct-mail than digital marketing efforts.

The most recent ANA Response Rate Report shows direct mail postcard ROI is higher than both social media and digital display advertising. Since there is no outer envelope hiding your beautifully branded message, there is a 100% chance it will be seen when the recipient opens the mailbox.

Postcards must be at least 3-1/2” x 5”. To qualify for First Class rates, it can be no larger than 6” x 9”; for Standard rates, no larger than 6-1/8″ x 11-1/2″. Never put any wording, logos or other important art closer than 1/16” from the edge.