The drink Coca-Cola was originated in 1886 by an Atlanta pharmacist, John S. Pemberton (1831–88), at his Pemberton Chemical Company. His bookkeeper, Frank Robinson, chose the name for the drink and penned it in the flowing script that became the Coca-Cola trademark.

Coke needs to shift gears. Enter the mini-can. Offering a downsized alternative to regular cans, is a notable, if also somewhat uncomfortable, decision for the brand. The smaller 90-calorie cans have been around since 2007 (nationally only since 2010), making them a fairly new addition for the 123 year-old company.

7.5 fl oz Coca-Cola Mini-Cans, 7.5 fl oz (Pack of 24)

Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries worldwide, with consumers drinking more than 1.8 billion company beverage servings each day.

Our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. And done in ways that create a more sustainable business and better shared future that makes a difference in people's lives, communities and our planet.

Few companies can boast the tremendous success and growth that The Coca-Cola Company has enjoyed for over 135 years. This accomplishment can be attributed to industry-leading advertising, innovation of their products, and delivering a positive brand message.

Sodas in Coke's mini cans are just 90 calories and have 25 grams of sugar, compared to a standard 12 ounce can that has 140 calories and 39 grams of sugar.

The smaller bottle or can is perceived as an automatic portion controller, protecting the drinker from overdoing the intake of sugary carbonated beverages. Essentially, the smaller soda offers all of the flavor of the bigger one, without the guilt and bloat.

Coke Mini Cans, 7.5 fl oz, 30 ct.

The company has expanded its product line to include a variety of beverages, but its classic Coca-Cola soda remains the most popular product. The carbonated soft drink has a distinctive taste and has garnered a loyal following across the globe.

We offer a variety of drinks including still and sparkling water, dairy, fruit juices, organic and plant-based drinks, teas and coffees.

Although each advert is very different from the next, the overarching theme of Coca-Cola's advertising strategy is happiness. Since the 19th Century, Coca-Cola has been selling its drinks by selling happiness in a bottle, and this doesn't look set to change anytime soon.

Creating awareness of the company and its products. Informing and educating consumers and buyers. Encouraging a liking for the company's products over those of the competitors'.

Sponsorships: Sponsorships are one of the most widely used methods to attract most customers. Coca-Cola is also one of those well-recognized brands for its sponsorships. Coca-Cola provides world-wide sponsorships for organizations like the Olympics, FIFA, NBA, and also television shows like American Idol.

Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisements, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.

As we've pointed out before, consumers are attracted to small sodas - and beer - because they come with fewer calories than the regular sizes. The great (or sad) irony is that research shows that consumers tend to buy (and drink) far more sugary drinks when they're purchased in smaller packages.