The product was initially marketed as a way to get rid of unpleasant smells. It sold poorly until P&G realised that people become accustomed to smells in their own homes, and stop noticing them even when they are overpowering (like the smell of several cats in a single household).

This one's for you, Gainiacs. Fight odors and treat your senses to the citrus-y freshness of Air Effects Gain® Original Scent. The just-right floral notes will have your guests wondering where you're hiding that flower garden.

With rich amber, invigorating greens, and sweet florals, the freshness of Gain Original Scent is a treat to your nose...

Ingredients. Water, Alcohol Denat., PEG-60 Hydrogenated Castor Oil, Fragrances, Sodium Citrate, Hydroxypropyl Cyclodextrin, Diethylhexyl Sodium Sulfosuccinate, Benzisothiazolinone, Nitrogen.

The answer may seem a bit contradictory, but the people who already meticulously cleaned their homes were the prime targets for Febreeze. Think about it: people who clean a lot want things to look and seem clean and enjoy the reward of that squeaky clean smell at the end.

The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 118.05 million Americans used Febreze in 2020.

Product details Gain Original is the one, the only, the OG scent you know and love. Imbued with the irresistible and awe-inspiring freshness of a crisp morning in the great outdoors, with hints of citrus and mountain flowers floating by on a lazy breeze, when you breathe it in, you know - it's the smell of happiness.

Original Scent combines these sniff-tastic elements: Overtones: Orange, lemon and blossoms with a modern fruity, green twist. Undertones: White floral jasmine with a hint of woody amber.

Gain Liquid Laundry Detergent in Original Scent combines overtones of orange, lemon and blossoms with a modern fruity, green twist and undertones of white floral jasmine with a hint of woody amber." Brief content visible, double tap to read full content. Full content visible, double tap to read brief content.

^Original Scent combines these sniff-tastic elements: Overtones: Orange, lemon and blossoms with a modern fruity, green twist. Undertones: White floral jasmine with a hint of woody amber.

3.2. Ingredients in air fresheners

• Colourants.
• Fragrances.
• Gelling agents and thickeners.
• Preservatives.
• Solvents.
• Propellants.
• Surfactants.

Febreze AIR uses a 100% natural nitrogen propellant. Nitrogen works in Febreze as a non-flammable propellant - and is a natural part of the air we breathe (vs. common propellants like butane and propane).

A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics, such as age, income, and lifestyle.

A target market is the specific group of people most likely to buy your products or services. They're the people you should be laser focused on attracting - the type of people who return again, recommend you to their friends, and rave about you on social media.

The marketing strategy included TV commercials, sample distribution and a wide variety of advertising materials, focused on the technology capable of defusing odour molecules from household sources (AdAge, 996). However, those campaigns were not enough to make sales happen as expected.

ODOR-TRAPPING Febreze Fabric Refreshers neutralize smells by trapping and deactivating odor molecules. So instead of just covering up smells, it actually eliminates them.