Design expertise meets legendary quality. With designer-inspired Color Collections, it's easier than ever to achieve the kind of reveal-worthy look as seen on HGTV. No matter which colors you mix and match, they're guaranteed to work together beautifully.

by Sherwin-Williams Interior House Paint Collections | HGTV Home® by Sherwin-Williams.

Choosing the Right Paint Colors for Your Farmhouse Farmhouse design typically features a palette of muted, natural colors such as creams, whites, and earth tones, so these are a good place to start your search.

Antique farmhouse-style color schemes broadly use natural colors like white, cream, tan, blue, and green. Think of the sky and grass, and you have the right idea. Some periods of this design style, such as Craftsman and Victorian, use yellow and reds, too.

HGTV (an initialism for Home & Garden Television) is an American pay television channel owned by Warner Bros. Discovery. The network primarily broadcasts reality programming related to home improvement and real estate.

They are by the same company but the paint in the SW store is more expensive than the HGTV line at Lowe's. I see so many painters buying the SW superpaint from the SW store that runs around $50 a gallon while the HGTV Infinity is around $42 a gallon.

I would definitely recommend the HGTV Home paint for your next project. It's a quality product from a brand you know and trust.

HGTV HOME by Sherwin-Williams Ovation Plus Satin Tintable Latex Interior Paint + Primer (1-quart)

Natural Accents Bare log furniture or unstained wood pieces full of knots and imperfections are some examples. But wood isn't the only material used. This style likes an unpolished stone countertop, or floors in simple brick. All the better if the brick looks like it had been laid by hand.

Farmhouse design combines rural architecture and decor with modern comforts. Rustic design uses raw and natural materials to create cozy, grounded spaces. Both farmhouse and rustic designs make use of hardwood materials and plant life.

With rustic farmhouse style, the emphasis is not on manufactured or store-bought. Instead, items should tout their imperfections. While wood is a common element in farmhouse design, the rustic farmhouse style relies almost exclusively on untreated or unsculpted wood.

The upshot of getting HGTV-obsessed homeowners is that they are motivated and ready to invest. They often have a clear vision of what they want, which can make it easy to accurately estimate price and project duration. In addition, HGTV shows feature just about every type of home improvement project.

“For the most part, our viewers live in suburban houses with yards. We embrace the real America.” So do advertisers. The average HGTV viewer is a college-educated, suburban woman with household income of $83,600 a year and an interest in home improvement - catnip to advertisers like Home Depot and Lowe's.

HGTV HOME by Sherwin-Williams High-gloss Water-based Interior/Exterior Door and Trim Paint (1-quart)

A Global Leader in Paints and Coatings The Sherwin-Williams Company delivers the best in paint and coatings products to the world. Every day, our more than 64,000 employees provide the energy and experience to build on our track record of success – enabling us to innovate and grow in new and exciting ways.

In response to increased raw material prices and production difficulties, some leading paint companies have hiked up their prices. Sherwin-Williams CEO John Morikis said the company raised its prices in the Americas by 7% in August and again by 4% in September, according to The Associated Press.