A sweet delight featuring two layers of decadent chocolate, Magnum Ice Cream Double Caramel ice cream bars are a creamy treat. Velvety Madagascan vanilla bean ice cream is dipped in a gooey chocolatey coating, followed by a rich caramel sauce and covered again in a cracking milk chocolate shell.

Magnum history starts from the very beginning: launched in 1989 in Europe, the Magnum Classic was the first hand-held ice cream aimed exclusively at adults. Magnum premium Belgium chocolatier pioneers developed a unique chocolate coating with the signature 'crack' to accompany a deliciously smooth vanilla ice cream.

In 2011, Magnum ice cream was launched in the US and Canada with six varieties: Double Caramel, Double Chocolate, Classic, Almond, White, and Dark.

Magnum Ice Cream offers twice the chocolate indulgence with our double ice cream bars. With two layers of chocolate and a layer of rich caramel, raspberry or chocolate sauce, our double ice cream bars are a dessert unlike any other. Made with 44% cacao and made with Belgian chocolate.

Get lost in a luxurious caramel sauce which lies between layers of signature Magnum gold caramel cracking chocolate and crunchy biscuit pieces. Pecan and biscuit are woven throughout the velvety ice cream centre, creating a new caramel flavour fitting for pleasure-seekers everywhere.

Nutrition

Today, Magnum enjoys consistent, strong growth. It's sold in more than 80 countries around the world and is a market-leading ice cream brand in Europe. Creating a successful ice cream brand for 'grown-ups' opened up a new marketplace where flavour, indulgence and pleasure were key.

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The fmcg giant was “currently experiencing large increases in the costs of some of our raw materials including some of the high-quality ingredients in Magnum”, she said. “When this happens, we will always try to absorb as much of the cost pressures ourselves before increasing our prices.

First, there's the rather unfortunate issue of name overlap. Londoners might automatically associate Magnum with ice cream, but here in the U.S., Magnum is a brand of extra large condom made by Trojan. (This kind of brand signal crossing is actually quite common.

The Velvety Ice Cream The fruit of the orchid vanilla planifolia, is grown by local Rainforest Alliance farmers, who are proud of providing this precious natural raw material for our Major Ice Cream Brand. The vanilla orchids are hand-pollinated by skilled Vanilla farmers, one flower at a time.

fortified tonic wine Magnum Tonic Wine is a unique ready-to-drink fortified tonic wine from Jamaica. Bottled at 16.5% alc/vol, it is mellow, syrupy sweet with a distinctive cherry flavor.

A bottle of Magnum Tonic Wine contains 16.5 per cent alcohol by volume. This high percentage is one reason why the drink is associated with the club scene, as it contains triple the amount of alcohol in American beer.

As you'd hope, the No Added Sugar Magnums contain far less sugar than the standard Magnums*. The Vanilla Caramel flavour has just 3.2g sugar (a little less than a teaspoon) vs a whopping 20g sugar in the regular Salted Caramel alternative. That's over five times as much sugar per portion!

The UK ice cream market is worth £1billion a year and they are a source of protein and calcium. But favourites are also packed with sugar, with a Magnum Classic containing 21 grams, or more than five teaspoons. Nestle's Kit Kat cone has 201 calories and 19.6g of sugar.

Magnum is absolutely unique in a class of its own in chocolate flavoured ice cream category. It successes in gratifying target consumer's desires, the unique selling proposition is its stirring experience of chocolate indulgence.