The active ingredient is produced from corn cobs. The use of cyclodextrin as a sprayable odor absorber was patented by Procter & Gamble. The products include additional ingredients such as emulsifiers, preservatives, and perfumes. Benzisothiazolinone is a preservative included in some of the products.

Febreze AIR: fight odors in an instant Unleash your freshness force with a sneak attack. Typical air fresheners just add another smell to the mix, but Air Effects actually fights airborne odors and leaves an instant burst of lightly scented freshness in its wake.

Febreze AIR Berry & Bramble Bask in the scents of strawberry and raspberry while soaking in the sunshine of the spring… even if you're in the bathroom.

Then they get released back into the air. So you smelled them later oh.

learn about the ingredients in Febreze

• the no, no, no list. We'd never introduce anything into your home or the environment that we wouldn't want in ours.
• what makes and keeps us fresh.
• Alcohol.
• Benzisothiazolinone.
• Dialkyl Sodium Sulfosuccinate.
• Didecyl Dimethyl Ammonium Chloride.
• Diethylene Glycol.
• Dye.

is Febreze toxic? We thoroughly check that our ingredients are safe, both on their own and as part of the combined formula, through years of safety testing and collaborations with global safety agencies. Contrary to popular belief, Febreze is NOT toxic. Learn more about how Febreze works here.

Meanwhile, people who cleaned regularly craved the reward of a fresh smell at the end. Even if the room didn't smell bad to begin with, they liked to spray Febreze for the added fresh scent. Once marketers honed in on what would make people want to use Febreze, it became the household staple it is today.

Wild berries fragrance oil typically has a sweet and fruity scent, with notes of tartness and tanginess.

WNDR. Smell just like BlackBerry & Bay. Outside of the nice bisque holder you can save yourself a couple of dollars buying the regular candle.

As Febreze dries, more and more of the odor molecules bind to the cyclodextrin, lowering the concentration of the molecules in the air and eliminating the odor.

Air fresheners include volatile substances. These substances change from liquid to gas form when coming in contact with air. Air freshener doesn't add any fragrance or scent to the air but it covers the bad one. Air freshener covers or neutralizes the bad aroma from the air with another strong or nice smell.

The first thing that is really important to understand: the product does not remove odor molecules and it doesn't clean the item it comes into contact with. The odor molecules are still there. Your nose just can't perceive them because you smell the chemical product instead.

Inhalation: Intentional misuse by deliberately concentrating and inhaling pressurized product may be harmful or fatal. Inhalation of high concentrations of ethanol vapor may cause irritation of the eyes and respiratory tract, drowsiness and fatigue. Ingestion: Dilute with fluids and treat symptomatically.

• Essential Oil Diffuser + Organic Essential Oils. Diffusing essential oils can make your home smell like a spa.
• Light a MADE SAFE Certified Candle. Natural Sloth Candles use beeswax and an all-natural wooden wick for a non-toxic and clean burning candle.
• Spritz a Plant-Based Spray.

The marketing strategy included TV commercials, sample distribution and a wide variety of advertising materials, focused on the technology capable of defusing odour molecules from household sources (AdAge, 996). However, those campaigns were not enough to make sales happen as expected.

Over time, customers associated cleanliness with the smell of Febreze. Then the smell became a craving. If it didn't smell nice like Febreze, it didn't really seem clean. This habit change catapulted the use of Febreze – it wasn't just used when bad smells happened, it was used habitually after every cleaning.