Online Influencers and Social Media - The company engaged with recognized social media influencers and content creators to promote Barbie products, develop interesting content, and target younger audiences who spend a lot of time on digital platforms.

From fashion designer to game developer, Barbie has had every job a girl can imagine.

• Fashion Designer Barbie (1960)
• Flight Attendant Barbie, aka Stewardess Barbie (1961)
• Nurse Barbie (1961)
• Doctor Barbie (1988)
• Pilot Barbie (1989)
• Police Officer Barbie (1993)
• Architect Barbie (2010)
• Game Developer Barbie (2016)

Barbie is a fashion doll created by American businesswoman Ruth Handler, manufactured by American toy company Mattel and launched in 1959. The toy is the figurehead of the Barbie brand that includes a range of fashion dolls and accessories.

Since 1959, Barbie's purpose has been to inspire the limitless potential in every girl. We have always known that a small doll can make a big impact. Today we bring power to our purpose, not only as a global icon, but as an advocate for real social and environmental change.

4 Lessons From The 'Barbie' Movie Marketers Can Use

1. Master The Art Of Anticipation.
2. Strategize Brilliant Brand Collaborations.
3. Create Immersive Real-Life Experiences.
4. Embrace Bold Polarization.

Margot Robbie, also an executive producer, leads the musical comedy as Stereotypical Barbie, who experiences a full on existential crisis and embarks on a journey of self discovery. Along for the ride is her beau Ken, played by Ryan Gosling.

The Job. Doll designers and makers develop ideas for dolls, design them, and then either make them by hand or work with others to create a prototype so a manufacturer can mass produce a doll. Designers may create dolls to be used as toys, decorations, art, or for other reasons such as collecting.

200 careers With more than 200 careers on her resume, Barbie continues to take on aspirational and culturally relevant roles.

Barbie (and all of her plastic “friends” and accessories) are made with at least five types of fossil fuel-based plastics: polyvinyl chloride (PVC), ethylene vinyl acetate (EVA), acrylonitrile butadiene styrene (ABS), and hard vinyl - plus additive chemicals.

Mattel shut down its last U.S. factory - in Murray, Ky. - in 2001. Barbie, Hot Wheels and other Mattel toys are now made in China, Indonesia, Malaysia, Mexico and Thailand. It's a familiar narrative.

Since ancient times, dolls have played a central role in magic and religious rituals and have been used as representations of deities. Dolls have also traditionally been toys for children. Dolls are also collected by adults, for their nostalgic value, beauty, historical importance or financial value.

“It gives children the opportunity to be empathic, emotional, and show caring and attention toward others.” Along with social-emotional benefits, playing with dolls can also promote skills that help prepare a child for preschool. Learn more about what children gain from this sweet, fun form of imaginative play.

Barbie and an Experimental Marketing Strategy It goes beyond traditional advertising methods by creating interactive and participatory encounters (like a photo booth that allows fans to step into Barbie packaging and “be” Barbie on that day) that allow consumers to connect with a brand or product on a deeper level.

Their long-term marketing investment had built up a $700 million brand valuation before the movie released, and this brand has an emotional engagement that translates really well to a film. Many girls play with Barbies every day, telling stories and imagining themselves as Barbie.

A doll is a model typically of a human or humanoid character, often used as a toy for children. Dolls have also been used in traditional religious rituals throughout the world. Traditional dolls made of materials such as clay and wood are found in the Americas, Asia, Africa and Europe.

The "Totally Hair Barbie" from 1992 featured the longest tresses ever and still stands as the best-selling Barbie doll to date - but even if you weren't born that year, maybe you were lucky enough to have a birth year that honored one of Barbie's other major milestones or most legendary looks.