are made of polyvinyl chloride (PVC), the same material used to make pipes and other items. To make a soft plastic bait out of PVC, the material must be heated up and combined with an oil-based resin. The more oil-based resin added to the PVC, the softer the bait will be. This is how Berkley PowerBait is made.

Berkley That's why Berkley created PowerBait. But what is PowerBait exactly, and why do fish find it so irresistible? Check out how Berkley developed its secret fish-catching formula.

It is made from water-based resins (which also means that it's mostly biodegradable). The formulas that go into Gulp! Products were developed almost 20 years as John Prochnow analyzed the chemical makeup of a variety of creatures fish like to munch on, and then integrated it into the formula for his plastics.

The average human reaction time is . 25 seconds our researchers have observed bass spit abatement.

Description. The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations with ultra-realistic texture and natural matte colors to fool the hardest-to-catch fish.

1. Berkley Powerbait. The go-to choice for any Rainbow trout angler. Berkley Powerbait has accounted for more rainbow trout than any other trout bait.

In 1988, a young chemical engineer changed the face of trout fishing forever. Combining a formal education in chemistry and a lifelong interest in angling, Pure Fishing research scientist John Prochnow created a national fishing phenomenon: PowerBait.

1. Berkley Powerbait. The go-to choice for any Rainbow trout angler. Berkley Powerbait has accounted for more rainbow trout than any other trout bait.

And sizes. Each one designed to deliver a positive reaction from a fish's sense of sight. And smell. And once a fish puts a gulp bait in its mouth the taste confirms that it's food. So they commit.

Because of its rapid scent release and high attractant potency, Gulp! effectively bridges the gap between natural and artificial baits. Natural baits, such as baitfish, worms, crabs and shrimp have long been appreciated by anglers for their natural appeal.

1. Berkley Powerbait. The go-to choice for any Rainbow trout angler. Berkley Powerbait has accounted for more rainbow trout than any other trout bait.

Effective immediately, anglers that compete on the Bass Pro Tour are prohibited from using any Berkley PowerBait MaxScent product, both in practice and competition.