Open the surprise bags to find shimmery clothes, accessories, a sponge-comb and a mini pet unicorn. Kids can dress and accessorize Barbie® doll -- the costume top reverses and becomes a super-soft fleece jacket, and the costume head also turns into a pet bed!

Barbie Color Reveal dolls deliver an unboxing experience that's full of surprises -seven of them! A doll wearing a trendy fashion is guaranteed, but each doll's look remains a mystery until revealed. The packaging is part of the fun -pull the strip to remove the outer layer and reveal a clear tube.

The "Totally Hair Barbie" from 1992 featured the longest tresses ever and still stands as the best-selling Barbie doll to date - but even if you weren't born that year, maybe you were lucky enough to have a birth year that honored one of Barbie's other major milestones or most legendary looks.

March 9, 1959 On March 9, 1959, Barbie debuted at the New York Toy Fair. The first Barbie wore a black and white striped swimsuit and her signature ponytail. Toy buyers were skeptical because Barbie was unlike the baby and toddler dolls that were popular at the time.

Since 1959, Barbie's purpose has been to inspire the limitless potential in every girl. We have always known that a small doll can make a big impact. Today we bring power to our purpose, not only as a global icon, but as an advocate for real social and environmental change.

Barbie has had over 250 inspirational careers including astronaut, pilot, firefighter, journalist, and entrepreneur to name a few. Barbie traveled into space in 1965, four years before man walked on the moon. In 1992, Barbie ran for president for the first time and has run in nearly every election year since.

It's not just the organic nostalgia and universality around “Barbie” that contributed to its rocketing success - it was a savvy marketing campaign. From the get-go, it was clear it would be the summer of pink as several brands collaborated with “Barbie” and ads flooded social media.

As she grew in popularity, Barbie became more than just a children's toy: She emerged from her plastic wrappings to become a powerful symbol of womanhood for the girls who played with her, just as Handler intended.

Over the years, Barbie dolls have developed to comprise a complex – but more stable – chemical cocktail comprising ethylene vinyl acetate arms, acyrylonitrile butadiene styrene torsos, heads of a hard vinyl compound, and outer legs in PVC, although using a different formula from the earlier dolls.

Mattel shut down its last U.S. factory - in Murray, Ky. - in 2001. Barbie, Hot Wheels and other Mattel toys are now made in China, Indonesia, Malaysia, Mexico and Thailand. It's a familiar narrative.

Since ancient times, dolls have played a central role in magic and religious rituals and have been used as representations of deities. Dolls have also traditionally been toys for children. Dolls are also collected by adults, for their nostalgic value, beauty, historical importance or financial value.

“It gives children the opportunity to be empathic, emotional, and show caring and attention toward others.” Along with social-emotional benefits, playing with dolls can also promote skills that help prepare a child for preschool. Learn more about what children gain from this sweet, fun form of imaginative play.

Barbie is the most diverse fashion doll on the market. Barbie is sold in 150 countries worldwide. Barbie has products in over 50 categories, including food, fitness, and clothing. The Barbie brand has over 99% brand awareness globally.

Recognizing a gap in the market, which only offered baby dolls for girls to imagine themselves as caregivers, Ruth invented the fashion doll category with a three-dimensional doll that girls could use to imagine their future selves.

When children create imaginary worlds and role play with dolls like Barbie, it prompts them to talk about thoughts about others' emotions and feelings. This can have positive long-lasting effects on children, building social and emotional processing social skills like empathy.

“What I liked about Barbie for my generation was that they were giving us the narrative that she could do anything: She could be an astronaut, she could be a working woman - she could be a boss.” Atkin recalls how Barbie was one note initially; she wasn't as diverse as she is now.