Edwin's objective was to dehydrate Fruit-Smack by tinkering with the recipe, focusing on the right mixture of dextrose, citric acid, tartaric acid, flavoring and food coloring. By 1927, he had Kool-Aid. In six delicious flavors--raspberry (Mr. Perkins' favorite), cherry, grape, lemon, orange and root-beer.

- Originally known as “Fruit Smack” before being renamed “Kool-Aid” in 1928. - Pitcher Man mascot, known for bursting through walls, introduced in 1954. - Became a popular drink during the Great Depression due to its affordability. - Over 20 flavors available, including classic favorites like cherry and grape.

Kool-Aid grew in popularity through the ensuing decades, its Brand swelling in popularity including commercials, comic books, and even a video game for the Brand's popular mascot: the Kool-Aid Man. Beyond the product and its appealing price point, the success of the Kool-Aid Brand is one of consistency.

Kraft Holdings Kool-Aid is now owned by Kraft Holdings, which markets it with flavors ranging far beyond the original six. Pre-sweetened Kool-Aid was developed in 1964 and redeveloped in 1970. This great summertime beverage, the official soft drink of Nebraska, is still quenching America's thirst.

This fruity, colorful drink is now 90 years old and still thriving today. How does this brand stay popular for so long? Because they have a significant level of brand awareness. Each year the brand continues to be extremely popular, even though it is over 50 years old.

CITRIC ACID, MALTODEXTRIN, SALT, NATURAL FLAVOR, CALCIUM PHOSPHATE, CONTAINS LESS THAN 2% OF ASCORBIC ACID (VITAMIN C), ARTIFICIAL FLAVOR, ARTIFICIAL COLOR, RED 40, YELLOW 5, BHA (PRESERVATIVE).

Kool-Aid dominated the children's beverage market throughout the Depression. It was priced low for consumers and cost little to make, and the Kool-Aid flavors were loved by many children. During World War II, sugar was rationed, so Kool-Aid sales lagged; after the war, however, the product took off.

In terms of lifestyle, Kool-aid is generally for kids hence to reach this market segment there is need to include things like cartoons on the drink.

No, Kool-Aid alone is not good for you. Mainly because its nutrient value is very low. It is simply sugar, water, and flavoring. All the macronutrients consist of simple sugars that are guaranteed to spike your insulin.

Kool-Aid is an American brand of flavored drink mix owned by Kraft Heinz based in Chicago, Illinois. The powder form was created by Edwin Perkins in 1927 based upon a liquid concentrate called Fruit Smack.

To drink the Kool-Aid means you believe in the organizational culture so much that you are willing and able to spout its principles without thinking, and that you ignore any evidence supporting the notion your company's way of doing things isn't working as well as it could.

In terms of lifestyle, Kool-aid is generally for kids hence to reach this market segment there is need to include things like cartoons on the drink.