Natural diamonds are incredible works of nature and the traditional choice. Whether natural or lab-created, all of KAY's diamonds are 100% conflict free.

KAY Jewelers History KAY Jewelers, now part of Signet Jewelers in Akron, Ohio, is now the leading jewelry store in America with more than 1,000 stores and a team of dedicated jewelry experts thousands strong, waiting to help you find beautiful pieces to love.

Kays diamonds are almost exclusively IGI certified; on average an IGI certified diamonds come in around three grades higher than their GIA equivalent.

Because lab-grown diamonds have the same optical, chemical, and physical characteristics as natural diamonds, they cannot be distinguished even with a professional loupe under 10x magnification. That's why KAY lab-grown diamonds 1/5 carat and larger are laser-inscribed with “lab-grown” or "lab -created" on the girdle.

Kay Jewelers has got a good business model, commanding market share and a beautiful presentation. We do however, believe that Kays Jewelry is very expensive for what you get, and a buyer can find a better price for largely identical diamond jewelry elsewhere.

This means that diamond jewelry is often imitated and sold as a real diamond. If you have been sold a fake diamond it is most likely to be CZ (Cubic Zirconia), an imitation created in a lab. While some choose to knowingly buy and sell CZ gems, others attempt to exploit the industry and sell them as real diamonds.

Stores 1,055 Kay Jewelers is the #1 specialty retail jeweler in the US based on sales. Kay's target customer has a household income ranging from $35,000 – $100,000.

At KAY, you can find earrings, rings, necklaces, and bracelets in beautiful 10K, 14K, and 18K gold. 14K gold is the most popular choice for precious pieces like engagement rings, wedding bands, and jewelry gifts. For extra purity and luxury, you can choose exquisitely crafted 18K gold jewelry.

Kay Jewelers Pricing Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat.

Remove your jewelry before showering, swimming, cleaning, sleeping, doing rough work or handling chemicals -- including hair care products and perfume. Do not expose gemstones to sudden temperature changes, which may cause cracks. Store each piece of jewelry separately to prevent them from scratching each other.

Natural diamonds often contain a small amount of nitrogen or other impurities, while lab-grown diamonds do not. Tiffany diamonds are responsibly sourced from known mines and suppliers, and the majority of our rough stones come from Botswana, Namibia, South Africa and Canada.

Kay Jewelers Pricing Kay Jewelers make their diamonds seem more affordable by advertising them as 1.0-carat when, in fact, they sit at around 0.95 carats. Most would know that a 0.95-carat diamond will have a smaller price tag than a diamond weighing 1.0 carat.

The Hope Diamond 1. The Hope Diamond - $250 million. The most expensive and perhaps the most famous jewel in the world is a 45.52 carat blue stone known as the Hope Diamond. Experts think its unusual blue coloring comes from impurities caused by trace amounts of boron atoms.

moissanite Hands down, moissanite is the number one alternative when it comes to the best fake diamonds for a number of reasons. First of all, moissanite has a hardness that rivals an actual diamond. Diamonds rate 10 on the hardness scale, but moissanites come in a very close second, at 9.25.

Using cold water is a much simpler and safer way to test the validity of a diamond. If you place the stone into water, a real diamond will sink to the bottom due to the density. Fake diamonds are far more likely to float or bobble around.

Summary. Kay Jewelers is part of Signet Jewelers Limited. They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 250 different Media Properties in the last year across multiple Media formats.