Since 1986, when Toxey Haas had the vision to take a handful of Mississippi dirt, sticks, and leaves and transform it into a brand new type of camouflage, the Mossy Oak brand and family of companies has become a symbol of consumers' obsession with getting closer to nature and living their best life outdoors.

The Mossy Oak brand, specializing in camouflage clothing and accessories, has a three-color logo with the silhouette of an oak covered with moss (thus, the logo complements the name). An oak leaf is the symbol of the Oak Ridge National Laboratory.

It All Starts In the Heart.

Mossy Oak Brush® Drawing on our experience as hunters and driven by the obsession to get as close as possible, we introduced the ultimate open-range pattern. Mossy Oak Brush blends grasses, dirt, natural brush elements and subtle shadows to provide the ultimate concealment in places once impossible to find cover.

outdoor clothing Mossy Oak is brand of an outdoor clothing and equipment overseen by Haas Outdoors, Inc.

Original Bottomland is the pattern that launched Mossy Oak more than 35 years ago. Driven by a desire to get closer to turkeys in Mississippi and Alabama, Toxey Haas turned a fistful of dirt, sticks and leaves into the most natural looking camouflage the hunting world had seen.

Original Bottomland Original Bottomland is the pattern that launched Mossy Oak more than 35 years ago. Driven by a desire to get closer to turkeys in Mississippi and Alabama, Toxey Haas turned a fistful of dirt, sticks and leaves into the most natural looking camouflage the hunting world had seen.

It's built with PrimaLoft® insulation for warmth without the bulk, and a 100% waterproof shell that sheds rain, sleet, snow and mud to keep you protected from the elements.

How do you write a catchy slogan?

1. - Play on a popular phrase (Adidas: Impossible is nothing)
2. - Keep it short and punchy (Apple: Think different)
3. - Use onomatopoeia (Mazda: Zoom Zoom)
4. - Include your brand's name (Dunkin' Donuts: America runs on Dunkin')
5. - Aim to inspire (L'Oreal: Because you're worth it)

A motto is a phrase that explains a brand's values by summarizing their core principles or beliefs. A motto is often what comes to mind first when people think about your brand or business. A slogan, on the other hand, is a short statement that promises good value for a service or commodity.

In its 30 odd years of existence, Mossy Oak has become one of the most respected names in the hunting and outdoor business, and for good reason. The company's patterns have helped revolutionize hunting-specific camouflage as a whole, and recognized by hunters and huntresses throughout the world.

Choosing the right camo pattern can ultimately be the deciding factor in whether a hunter finds success on any given day. The main reason hunters wear camo is to blend into the hunting environment and avoid alerting - and scaring away - game.

We're America's #1 camo brand Since 1986, we've created dozens of unique, industry-leading hunting patterns that closely resemble the natural environment and blend you into your surroundings better than any camouflage in history.

Realtree mimics heavily wooded landscapes and is the better choice for deer hunting camo when in thick cover. Mossy Oak blends better with open, scrubby, and tall grass environments, making it ideal for turkey hunting. No single camouflage pattern works well for all environments.

Mossy Oak Break-Up® Following the highly successful introduction of our original Break-Up in 1996, some serious changes in the printing industry began to take place - changes that inspired us to redesign everyone's favorite.

In modern hunting culture, Realtree and Mossy Oak patterns dominate the camouflage landscape. Objectively speaking, they're both high-quality, field-tested brands, although hunters often lean toward one or the other.