Spurred earlier this year by this viral video, the comeback of the Gap hoodie was declared the “trend of 2021.” From that video alone, TikTok's #GapHoodie feed generated more than 5.8M views! The vintage brown hoodie even drew up to $300 on resale sites from customers eager to get their hands on the nostalgic look.

A Gap hoodie was probably a cornerstone of your wardrobe in the '90s - or something you begged your mum to let you wear to mufti day.

The retailer's staple Arch Logo Hoodie, particularly in its vintage brown color, has become TikTok famous following a video posted by Barbara Kristoffersen who created an outfit using the garment. She paired it with a pair of brown pants and sneakers, and simply captioned the clip "fits."

TikTok users took to the social media platform in January to share videos of 2000s-inspired looks featuring the brown Gap logo hoodie, which led to the style quickly gaining in popularity.

“It's high-quality, it's made well and there can be some really cool and interesting pieces,” said Malcolm Rose, a vintage reseller and co-founder of the brand Alma. He said there has always been demand for vintage Gap items, some of it fuelled by nostalgia among those who grew up with Gap.

generation gap Fisher planned to call the store Pants and Discs, but his wife Doris came up with the winning name: “The Gap,” shorthand for generation gap. The Gap capitalized on the rise of denim as the go-to look for a generation of young Americans and then expanded into khakis, t-shirts, tops, hoodies and other basics.

“It's high-quality, it's made well and there can be some really cool and interesting pieces,” said Malcolm Rose, a vintage reseller and co-founder of the brand Alma. He said there has always been demand for vintage Gap items, some of it fuelled by nostalgia among those who grew up with Gap.

Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style.

Our purpose is to create change that is sustainable, to enrich communities, and to be better for this generation and the next. Because we believe Gap should be a force for good, we design products with better materials and strive to make a positive impact for people and our planet.

Gap is one of the world's most iconic apparel and accessories brands anchored in optimistic, casual, American style.

Fisher planned to call the store Pants and Discs, but his wife Doris came up with the winning name: “The Gap,” shorthand for generation gap. The Gap capitalized on the rise of denim as the go-to look for a generation of young Americans and then expanded into khakis, t-shirts, tops, hoodies and other basics.

For decades, Gap was one of the most beloved retailers in the US and an emblematic part of American fashion and style. With its laid-back classics and iconic denim, the company became the go-to destination to obtain the effortless jeans-and-t-shirt look at an accessible price.

Gap was founded in 1969 with a simple idea - make it easier to find a pair of jeans that fit with a commitment to do more. In the over 50 years since, the company has grown into four brands, and our initial commitment to do more has grown into a global ambition to champion equality, inclusivity, and sustainability.

Classic and Timeless: Gap is known for offering timeless and versatile clothing pieces that cater to a wide range of ages and styles. They are often associated with wardrobe essentials like jeans, t-shirts, and basic knitwear.

Additional Reasons Why GAP Is A Fast Fashion Brand Over the past few years, GAP Inc. has only made a small investment into sustainability. It focuses on eco-friendly materials for its credentials, with some way to go in mapping its supply chain, reducing energy usage, or simply making less clothing.

We are originators and champions of a uniquely optimistic sense of American style that bridges the gaps between individuals, generations, and cultures. Where the essentials are iconic.