Allergan, a global pharmaceutical company known for its innovative medical treatments, has rolled out a new TV spot called 'Eyepowerment', featuring a song by Bae West. The commercial aims to empower women to embrace their inner confidence and strength and to celebrate their unique beauty.The commer...
Title: Allergan's Compassionate Journey: Learn About Alzheimer'sIntroduction:In a touching and thought-provoking TV spot, Allergan takes viewers on a deep and emotional journey to shed light on the devastating impact of Alzheimer's disease. Through a compelling narrative and powerful visuals, the co...
Title: Embracing the Light: Allergan, Inc. TV Commercial for Chronic MigrainesIntroduction:In the realm of pharmaceutical commercials, Allergan, Inc. has carved its name as a pioneer in addressing chronic migraines. With their empathetic and groundbreaking approach, the company offers sufferers hope...
Title: Find Relief in the Red Couch: Allergan, Inc.'s TV Commercial for Chronic MigrainesIntroduction:In the bustling world of television commercials, where products and services compete for our attention, Allergan, Inc. emerges with a captivating advertisement designed specifically for individuals...
Allergan, Inc. is a multinational pharmaceutical company that produces and distributes various medical products, including prescription drugs, medical devices, and over-the-counter medications. One of their notable marketing campaigns was the TV spot titled "Farmers Market."In this commercial, the v...
Foote, Cone & Belding, also known as FCB, is a global advertising agency network that was founded in 1873. It has a long-standing heritage of creativity and success, and is considered to be one of the largest advertising agencies in the world. The company has won numerous awards for its work, including Gold at the 2010 U.S. Census campaign. One of the notable contributions made by FCB is the FCB Grid, which was first defined by the Richard Vaughn...
Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 countries with over 9,000 employees who work relentlessly to develop and execute cutting-edge media strategies that deliver results for their clients.The focus at Mindshare is on maximizing brand value, by providing solutions that are designed to engage...
IntroductionAllergan, previously known as Actavis, is a global pharmaceutical company with its headquarters located in Dublin, Ireland. The company specializes in developing, manufacturing, and distributing pharmaceuticals and medical aesthetics products.
HistoryAllergan was founded in 1948 by Gavin S. Herbert in California, US. Initially, the company was focused on developing eye care products and ophthalmology pharmaceuticals. In 1980, Allergan introduced their first neurotoxin product, Botox, widely known for its use in cosmetic procedures. The company has since expanded its product portfolio to include other specialties such as medical aesthetics, dermatology, and urology.
Merger and Acquisition DealsIn 2015, Allergan was acquired by Actavis, a pharmaceutical company based in Ireland, and the merged company assumed the name Allergan. However, in 2016, the proposed merger between Allergan and Pfizer was abandoned due to changes in US tax rules. In 2019, AbbVie acquired Allergan for $63 billion, in a cash and stock deal.
Products and ServicesAllergan's primary focus is on developing and manufacturing pharmaceuticals and medical aesthetics products. Some of their most well-known products include Botox, Latisse, Juvederm, and CoolSculpting. In addition to these products, Allergan also offers surgical devices, breast implants, and a range of prescription pharmaceutical products for the treatment of various conditions.
ControversiesAllergan has been involved in various controversies in recent years. In 2017, the company agreed to pay $13 million to settle kickback allegations with the US government and 19 states. The allegations involved providing financial incentives to healthcare providers to prescribe their products. Additionally, the company has faced lawsuits related to the safety and efficacy of their breast implants.
ConclusionAllergan is a global pharmaceutical company that specializes in developing and manufacturing a wide range of products. The company is widely known for its medical aesthetic products, especially Botox, which is used for various cosmetic procedures. Despite its recent controversies, Allergan remains a major player in the pharmaceutical industry and continues to develop innovative products that address various medical needs.