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Allergan, Inc. TV commercial - Farmers Market
Allergan

IntroductionAllergan, previously known as Actavis, is a global pharmaceutical company with its headquarters located in Dublin, Ireland. The company specializes in developing, manufacturing, and distri...

What the Allergan, Inc. TV commercial - Farmers Market is about.

Allergan, Inc. TV commercial - Farmers Market

Allergan, Inc. is a multinational pharmaceutical company that produces and distributes various medical products, including prescription drugs, medical devices, and over-the-counter medications. One of their notable marketing campaigns was the TV spot titled "Farmers Market."

In this commercial, the viewer sees a bustling farmers market, with fresh fruits and vegetables on display. A woman is seen picking out peppers and placing them in her basket, but suddenly she starts to feel an itch in her eyes. The camera zooms in to show her red, watery eyes and the text "allergy alert" appears on the screen.

The woman then reaches into her bag and pulls out a bottle of Alaway eye drops, produced by Allergan, Inc. The voiceover states that Alaway provides fast-acting relief to itchy eyes caused by allergies, and viewers are encouraged to ask their doctors about it.

The commercial effectively highlights the effectiveness of Alaway in addressing allergy symptoms. The use of a relatable setting, such as a farmers market, and a relatable character, make the viewer more likely to connect with the product. Additionally, the presence of the allergy alert on the screen reinforces the message that Allergan is a company that knows how to address allergy symptoms effectively, heightening brand awareness and loyalty.

All in all, "Farmers Market" is a successful TV spot for Allergan, showcasing their commitment to providing effective products in an easy-to-use, convenient package.

Allergan, Inc. TV commercial - Farmers Market produced for Allergan was first shown on television on January 23, 2013.

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Agenices of the Allergan, Inc. TV Spot, 'Farmers Market'

Allergan, Inc. TV commercial - Farmers Market
Mindshare

Mindshare is a global media agency that helps brands to grow and thrive in the fast-paced and ever-changing world of advertising. Founded in 1997, the agency has a strong presence in more than 80 coun...

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