What kind of company is Balance Bar?

Balance Bar was a nutrition bar company that was founded in Santa Barbara, California in 1992. The company's mission was to create healthy snacks that would provide individuals with the energy needed to get through their day, without sacrificing taste or convenience.

Balance Bar quickly became a popular brand among health-conscious consumers, who appreciated the company's dedication to using high-quality, nutritious ingredients to create the perfect balance of protein, carbohydrates, and fats in each bar.

Over the years, Balance Bar expanded its product line to include a wide range of flavors and nutrition options, including protein bars, meal replacement bars, and snack bars. The company also offered gluten-free and vegetarian options to cater to a variety of dietary needs.

In 2009, Balance Bar was acquired by NBTY, a leading nutritional supplement company, and continued to thrive under its new ownership. However, in 2018, NBTY announced plans to discontinue the Balance Bar brand due to declining sales and increased competition in the nutrition bar market.

Although Balance Bar is no longer in operation, its legacy lives on as a pioneer in the nutrition bar industry, and its commitment to providing healthy, convenient snacks to people on-the-go continues to inspire other brands to follow in its footsteps.

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