Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
Bayer Bess Vanderwarker (BBV) was a Chicago-based advertising agency that was founded in 1979. The agency was known for its creative and unconventional approach to advertising, which helped it to become one of the most successful agencies of its time.
Over the years, BBV worked with a number of high-profile clients, including McDonald's, Philip Morris, and Sears, among others. The agency was particularly known for its "Think Small" campaign for Volkswagen, which helped to establish the car manufacturer as a major force in the US market.
BBV was also responsible for launching a number of other successful campaigns throughout its history, including the "Marlboro Man" campaign for Philip Morris and the "Where's the beef?" campaign for Wendy's.
In 1998, BBV was acquired by the global advertising firm, FCB Worldwide, and became known as FCB Chicago. Despite the acquisition, however, BBV's legacy continued to live on, and its creative and unconventional approach to advertising continued to inspire other agencies for years to come.
Today, FCB Chicago remains one of the most successful and respected advertising agencies in the world, and continues to push the boundaries of what is possible in the world of advertising and marketing.
Gatorade Citrus Cooler is a refreshing sports drink that combines the classic Gatorade formula with...