An interactive agency is specifically geared towards helping you with online brand promotion. Also called a digital agency, it focuses on online content, with the goal of getting users to engage with that content in a meaningful way. This is where interactive ads have the advantage over other types of advertising.

What is a Full-Service Agency? A full-service agency is a fully integrated marketing and advertising agency that provides a complete set of services. These larger agencies are designed to handle all advertising and marketing requirements that you and your company might be deployed in-house.

An agency is a business, firm, or organization that provides a specific service. Often, but not always, agencies work on behalf of another group, business, or person. We also use the term when describing an intervention or action that produces a particular effect.

Interactive marketing is a set of practices aimed at generating fluid communication with your customers and encouraging their interaction with the brand.

But what kinds of “agencies” are out there anyway? In this day and age, there is a multitude of types of agencies that provide marketing/communication services for businesses, but for clarity's sake, we can broadly separate them into 3 different types of agencies: Creative, marketing, and advertising.

All such activities done on behalf of others are included in agency services. Under agency service, an agent works as a link between the principal and the other parties. An agent is fully authorised to work on behalf of the principal.

What is an agency business? An agency business is a company that provides a specialized service to their clients. Often, agencies act on behalf of another company, group or individual to manage a segment of their business.

What is a Creative Agency & What Services Do They Provide

• Advertising services.
• Consulting services.
• Design services.
• Digital services.

By definition, an interactive strategy is an integral aspect of the overall marketing strategy that involves addressing issues such as channel choice, design aspects that suit various channels, technology and outreach constraints within the overall plan, usability aspects including UI and UX design, among other issues.

There are actually 3 big goals of marketing which include:

• Acquiring customers.
• Retaining customers.
• Turning customers into brand ambassadors.

Highlighted & Familiar Agencies

• Central Intelligence Agency.
• Environmental Protection Agency.
• Federal Communications Commission.
• Federal Trade Commission.
• National Aeronautics and Space Administration.
• National Transportation Security Board.
• Securities and Exchange Commission.

Digital marketing agencies make money by charging clients for their services. There are various pricing models such as hourly rates, retainer-based pricing, output or deliverable-based pricing, and value-based pricing.