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ESPN Podcasts TV commercial - Something for Everyone
ESPN

What is ESPN?ESPN (Entertainment and Sports Programming Network) is a multinational sports media company owned by The Walt Disney Company and Hearst Communications. It was launched on September 7, 197...

What the ESPN Podcasts TV commercial - Something for Everyone is about.

ESPN Podcasts TV commercial - Something for Everyone

Title: ESPN Podcasts TV Spot: 'Something for Everyone'

Introduction:In the ever-evolving world of sports media, ESPN has cemented its place as a pioneer and a powerhouse. With its commitment to delivering engaging and informative content, it continues to push boundaries and captivate sports enthusiasts worldwide. One of the ways ESPN accomplishes this is through its array of podcasts, which provide something for everyone, catering to a wide range of interests and preferences. In this TV spot, aptly titled 'Something for Everyone,' ESPN showcases the diversity and depth of its podcasts, inviting viewers to dive into a world of sports conversation like never before.

Scene 1: Unveiling the World of ESPN PodcastsThe TV spot opens with a panoramic shot of a bustling sports bar, where fans are engaged in lively discussions. The camera zooms in on a large screen displaying the ESPN Podcasts logo, setting the stage for what's to come.

Scene 2: A Thrilling Sports MontageThe screen transitions to a fast-paced, adrenaline-pumping montage of sports highlights from various disciplines—football, basketball, soccer, tennis, and more. This montage showcases the diverse range of sports covered by ESPN's podcasts and sets the tone for the excitement to follow.

Scene 3: The Podcasting StudioThe camera shifts to an inviting and modern podcasting studio. It showcases ESPN's hosts and experts in their element, engaging in passionate conversations, debates, and analysis. The studio's sleek design and state-of-the-art equipment highlight ESPN's commitment to delivering high-quality content.

Scene 4: Spotlight on Iconic PodcastsThe spotlight then moves to a series of rapid snapshots showcasing ESPN's iconic podcasts, featuring their distinctive logos and visuals. Some of the popular shows highlighted may include:- "The Lowe Post": NBA journalist Zach Lowe's deep insights into the world of basketball.- "The Bill Simmons Podcast": Renowned sports and pop culture commentator Bill Simmons' candid and thought-provoking discussions.- "Fantasy Focus Football": Expert analysis and advice for fantasy football enthusiasts, hosted by Matthew Berry and Field Yates.- "30 for 30 Podcasts": Compelling narratives and in-depth storytelling that delves into sports' most captivating moments.

Scene 5: Engaging with ListenersThe camera then pans across a group of avid sports fans, each wearing headphones and engrossed in listening to ESPN podcasts on their respective devices. This scene indicates the connection ESPN podcasts forge with their listeners, offering a personal and immersive experience.

Scene 6: Invitation to Join the ConversationAs the TV spot nears its conclusion, the screen transitions to the ESPN Podcasts logo against a vibrant background. The voiceover encourages viewers to join the conversation, inviting them to subscribe, engage, and become part of the enthusiastic community that embraces ESPN's podcasting world.

Scene 7: Closing ShotFinally, the TV spot ends with a dynamic shot of the ESPN Podcasts logo and the message "Something for Everyone" in bold letters. The message reinforces the inclusive nature of ESPN's podcasts, ensuring that every fan can find something they love within the vast and diverse spectrum of sports content.

Conclusion:ESPN's TV spot, 'Something for Everyone,' exudes the passion and excitement that reverberate throughout its podcasting landscape. By showcasing a medley of sports, highlighting iconic shows, and emphasizing the inclusive nature of its offerings, ESPN entices viewers to explore the captivating world of sports conversation on their terms. Whether it's in-depth analysis, entertaining banter, or captivating storytelling, ESPN Podcasts truly have something for everyone. So dive in, subscribe, and unlock a whole new level of sports engagement unlike anything you've experienced before.

ESPN Podcasts TV commercial - Something for Everyone produced for ESPN was first shown on television on September 30, 2020.

Frequently Asked Questions about espn podcasts tv spot, 'something for everyone'

Advertising for Non-Sports programming is permitted, including day, date and/or time promotion, on the day the show is scheduled to air, provided it does not air against any programming that is an ESPN protected programming.

30-second TV Ad Cost by Cable TV Channel

Cable ChannelCPM
ESPN$45 to $250
Food Network$35 to $150
Fox News$50 to $400
History$20 to $80

Last month, Iger said Disney is open to selling part of ESPN to a strategic partner, as the company is “dealing head-on with some of our biggest challenges,” including accelerating decline in linear reach. More recently, ESPN has also seen subscriber growth for ESPN+ stall, at least temporarily.

Not surprisingly, commercial cost will vary based on length. If a station can sell a 30-second ad for $1000, they may choose to sell two 15-second spots for $500 each. Although it is typical for longer commercials to cost more than shorter ones, it is not always the case that the cost-per-second is the same.

On local TV, the average cost for a 30-second ad is much lower, ranging from $5 to $10 per 1,000 views (CPM). That's a way more affordable option, especially if you're aiming for a specific local audience.

The sports network, once a financial engine for Disney, is suffering a decline in revenue owing to the slow death of traditional cable TV. Though ESPN is still profitable, Disney is looking to sell off a stake and transform the business into a digital streaming company, though near-term plans for that are unclear.

(80%) ESPN Inc.

ESPN's headquarters in Bristol, Connecticut.
FounderBill Rasmussen
HeadquartersBristol, Connecticut , U.S.
Key peopleJames Pitaro (Chairman)
OwnersThe Walt Disney Company (80%) Hearst Communications (20%)

The cost to broadcast a 30-second commercial on network television averages just under $105,000. These costs vary depending mostly on your chosen broadcast area (regional vs national), time slot (prime-time slots are more expensive), and the length of your commercial.

Depending on the complexity of the shoot and the editing required, production costs for a 30-second ad may range from $1,000 to more than $50,000. Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television.

As of 2023, the cost of a 10-second TV ad during prime time on a popular Hindi entertainment channel in India can range from INR 1,00,000 to INR 10,00,000 (approximately USD 1,300 to USD 13,000) or more, depending on the specific time slot and other factors.

Now, its revenue is declining, and Bob Iger is looking to sell a stake. The Mouse House isn't sure what to do with its languishing cash cow, ESPN. The sports network, once a financial engine for Disney, is suffering a decline in revenue owing to the slow death of traditional cable TV.

Last month, Iger said Disney is open to selling part of ESPN to a strategic partner, as the company is “dealing head-on with some of our biggest challenges,” including accelerating decline in linear reach. More recently, ESPN has also seen subscriber growth for ESPN+ stall, at least temporarily.

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Agenices

Agenices of the ESPN Podcasts TV Spot, 'Something for Everyone'

ESPN Podcasts TV commercial - Something for Everyone
RED Interactive Agency

RED Interactive Agency is a full-service digital agency that specializes in creating innovative and engaging content for its clients. The agency was founded in 1999 by Brian Lovell and now has offices...

ESPN Podcasts TV commercial - Something for Everyone
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

ESPN Podcasts TV commercial - Something for Everyone
WDCW

WDCW is a television station and part of the CW network, located in Washington D.C. It is owned by Tribune Media Company, and its programming includes news, sports, and a variety of other shows. The s...

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