What kind of company is Skidmore Studio?
Skidmore Studio is a branding and design agency located in Detroit, Michigan, USA. The company was founded in 1959 by the late Dick Skidmore, who was known for his innovative approach to design and creativity. Today, the company is led by Tim Smith, who took over the company in the early 2000s, and has since transformed it into a dynamic creative agency.
Skidmore Studio works with a wide range of clients, from Fortune 500 companies to small businesses, in a variety of industries such as food and beverage, healthcare, technology, and consumer goods. The company's services include brand strategy, naming, logo design, package design, web design, and advertising.
One of the company's most notable projects is the redesign of Vernors Ginger Ale's packaging in 2016. Vernors Ginger Ale is a popular brand in the Midwest, and Skidmore Studio's redesign helped bring the brand to a new level of recognition and popularity.
Skidmore Studio is also known for its commitment to giving back to the community. The company has a program called "Studio Gigs," where it partners with local nonprofits to provide them with branding and design services. This program has helped many organizations to better communicate their missions and impact, ultimately helping them to achieve their goals.
Overall, Skidmore Studio is a unique creative agency that combines innovation, design expertise, and community involvement to help its clients succeed.
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Frequently Asked Questions about skidmore studio
Shawn McConnell
Shawn McConnell
Shawn leads the design function at Skidmore Studio. As an advocate for creative solutions that win the aisle, he combines curiosity with strategic insights and the mantra “good design is good business” to lead the team in crafting brands and packaging that won't soon be forgotten.
Tim Lane is a creative director at Penguin, heading up the award-winning Penguin Creative team, which manages the visual direction of the brand's digital and video output.
MatchesFashion has appointed Asos' former Global Brand Creative Director John Mooney as its executive creative director as part of plans to strengthen its executive team. Mooney has more than 20 years of experience in the industry and began his career at Alexander McQueen before moving to Topman at Arcadia Group.
After some time working for the ABC in Hobart, Lane moved to Melbourne in 1979, where he has been based since.
Personal profile
Tim Brown is Artistic Director of CINECITY, which he co-founded in 2003 with Dr Frank Gray, director of Screen Archive South East.
Mr. Mooney is the Chief Executive Officer of Four Horsemen Consulting Group. Mr. Mooney was a director and chairman of the board of directors of Virgin Media Inc., a U.K. entertainment and communications business, from March 2003 until June 2013.
Michael Reynolds is a New York-based creative director who works across many disciplines and media as an editorial stylist, exhibition and set designer, advertising director, curator and visual brand consultant and book editor.
Having been recruited to Nine's AFL commentary team, Lane quit just days prior to the season's commencement, claiming Nine had refused to honour a stipulation in his contract that Eddie McGuire would not commentate alongside him in matches involving the Collingwood Football Club.
Tim Brown, Cosmetic Plastic Surgeon MA
Tim is registered as a specialist cosmetic plastic and reconstructive surgeon in both Australia and the UK. He completed his medical and surgical studies (and a further postgraduate research degree in transplantation immunology) at the University of Cambridge, England.
Tim Lane is a creative director at Penguin, heading up the award-winning Penguin Creative team, which manages the visual direction of the brand's digital and video output.
Patrick Mooney is the CEO at SpyGlass Pharma. He is a seasoned leader in ophthalmology, having led several launches and commercialization efforts of ophthalmic pharmaceuticals and medical devices.