The idea behind the logo was that it was believed that sirens lured sailors with their beautiful voices to a shipwreck off the coast. Drawing on this as inspiration, the founders wanted to give off the idea that Starbucks seduces coffee lovers.

Global socially-led creative agency, We Are Social, has been appointed as Starbucks EMEA Strategic and Creative agency following a competitive pitch.

Today's mission has evolved to express the boundless potential of connecting over coffee. “With every cup, with every conversation, with every community – we nurture the limitless possibilities of human connection.”

Brand Identity Examples Here are two essential traits that comprise Starbucks' brand identity: Starbucks' brand identity begins with a green logo in a circular shape. The green color elicits nature, tranquility, and health in the person who drinks Starbucks.

While scouring some old marine books, something stood out. A mysterious, nautical figure called to them, as sirens do. “They really loved the look of it and it kind of tied into what they felt Starbucks stood for,” Steve said. “So we took inspiration from that and created the logo from there.

Starbucks logo is a unique and simple design. Today, it has just the face of the siren, her thick flowy locks, and a hint of two tails of the mermaid. It is no doubt one of the most recognizable logos. But it evolved from being a highly detailed mermaid logo and then having two stars, and some text.

What is a PR team? A PR team is a group of individuals responsible for managing an organization's public image. They work to build rapport with the public and create a positive image of the organization through various activities, such as media relations, community outreach, and event planning.

A PR firm offers various public relations services, from writing press releases and speeches to conducting market research and helping maintain your brand's reputation and reach. Whether the client is a company or a public figure, a solid public relations strategy is essential to maintaining a positive brand identity.

Starbucks' vision statement says, "to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow." Aiming to be the leading purveyor means achieving leadership in ensuring its coffee and other products are of the best qualities.

Starbucks' Values

• Creating a culture of inclusion. Starbucks values inclusion, diversity, and equity.
• Acting with courage. One thing Starbucks is known for is finding new ways to grow.
• Being present.
• Delivering our very best.

It was the idea of the third place that created the new mission statement for Starbucks which is: “To inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time”. Meaning, to create a comfort zone and a personal connection between the customers, the baristas, and the brand.

Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers' minds. Brand identity is distinct from brand image.