Starbucks Holiday Hour Breakdown

Enjoy the new Starbucks® Gingerbread Flavored Coffee, the beloved Starbucks® Holiday Blend, Starbucks® Peppermint Mocha Flavored Coffee and Starbucks® Iced Espresso Peppermint Mocha ready-to-drink beverage.

As far back as the mid-1990s, the company dabbled in television advertisements in some markets. More recently, it has run some TV ads for bottled beverages, but they weren't considered ads for the stores generally. Some Wall Street analysts have long believed that Starbucks should get into television in a bigger way.

Sign up to track 188 nationally aired TV ad campaigns for Starbucks. In the past 30 days, Starbucks has had 207 airings and earned an airing rank of #1,635 with a spend ranking of #503 as compared to all other advertisers.

Starting Nov. 3, holiday beverages officially return to the Starbucks menu, including the Peppermint Mocha, Caramel Brulée Latte, Chestnut Praline Latte, Toasted White Chocolate Mocha, Irish Cream Cold Brew and, returning for its second holiday season, the nondairy Iced Sugar Cookie Almondmilk Latte.

The coffee giant still had a banner holiday season. Revenue during its December quarter surged 12% to $5.37 billion, while global comparable store sales rose 8%, beating the 7% analysts had been looking for. Its gift cards were more popular than ever, too.

MORE ABOUT THIS COFFEE This coffee was created for celebrations and gatherings. We combined bright, lively Latin American and smooth, earthy Indonesian beans and roasted them to bring out their full flavors. Layered, balanced and sweet with herbal and maple notes. Enjoy it anytime you want to take in the season.

Although it's described by Starbucks as a medium roast with sweet maple and herbal notes, the Holiday Blend proved too bitter for some of our testers. But for those looking for something with fruity notes, a few did pick up on some sweet undertones.

Starbucks uses a large variety of channels to market their product from social media to TV spots and ads. It's their mix of marketing media that makes their brand recognizable, and it's the consistent message that comes across every time that makes them stand out. All of that promotion isn't cheap.

Promotion: From social media to TV to ads– the company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on their marketing but can still make an impact.

Promotion: From social media to TV to ads– the company uses various channels for marketing its products. The mix of marketing media makes them stand out. Compared to other major global brands like Apple, Starbucks spends the least on their marketing but can still make an impact.

Pick of the patch The Pumpkin Spice Latte is Starbucks most popular seasonal beverage and is enjoyed by customers around the world. The handcrafted beverage combines Starbucks Signature Espresso and steamed milk with the celebrated flavor combination of real pumpkin, cinnamon, nutmeg and clove.