Kraft Dressing is a renowned company that has been satisfying taste buds around the world for decades. With a firm commitment to quality and innovation, Kraft Dressing has become a household name, off...
The Kraft Zesty Italian Anything Dressing TV spot, titled 'Steamy', opens with a woman cooking in her kitchen when a shirtless man appears in her doorway, obviously flustered. As she turns to see him, the man starts pouring Kraft Zesty Italian dressing all over his steaming hot meal, his actions becoming more and more suggestive.
As the woman watches the man in amazement, she can barely contain her own excitement. As the camera pans out, it's revealed that the man and woman aren't alone in the kitchen - a group of people is watching this steamy display with much interest.
The ad concludes with the slogan "Anything Goes with Kraft Anything Dressing," and encourages viewers to try the zesty Italian flavor for themselves.
While some viewers may find the ad to be risqué, it's clear that the intention was to create a tongue-in-cheek commercial that would stick in people's minds. By using humor to add a touch of spice to an otherwise mundane kitchen scene, Kraft is positioning itself as a brand that isn't afraid to have a little fun.
Kraft Zesty Italian Anything Dressing TV commercial - Steamy produced for Kraft Dressing was first shown on television on May 14, 2013.
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