Edible Arrangements: A Sweet Symphony of Creativity and DeliciousnessFounded in 1999 by Tariq Farid, Edible Arrangements has become a true pioneer in the gifting industry, transforming the way people...
The Edible Arrangements Fruit Fix Box TV Spot titled "Roommate" is a 15-second advertisement that features two roommates in an apartment. One roommate is sitting on the couch holding a box from Edible Arrangements while the other roommate suspiciously peers over his shoulder to see what's inside.
As the curious roommate looks inside the box, she's surprised to see a perfectly arranged box of fresh fruit. The man holding the box explains that it's from Edible Arrangements, and his roommate's eyes widen with excitement as she digs in and takes a bite of a juicy strawberry.
The commercial emphasizes the convenience of the Fruit Fix Box, which provides a quick and easy solution to satisfying those sweet cravings. The advertisement ends with the tagline, "Unexpectedly fresh, unmistakably delicious. Edible Arrangements Fruit Fix Box."
Overall, the TV spot delivers a simple and effective message: Edible Arrangements' Fruit Fix Box is the perfect option for those who want to snack on fresh, healthy fruits without having to go through the trouble of cutting and arranging them themselves. The humorous and relatable scenario presented in the commercial helps to make the brand more approachable and relevant to today's audiences.
Edible Arrangements Fruit Fix Box TV commercial - Roommate produced for Edible Arrangements was first shown on television on July 14, 2021.
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