What the Citi TV commercial - Long Shot is about.

Citi TV Spot, 'Long Shot' Featuring Rico Roman is an inspiring commercial advertisement that showcases the incredible story of a retired Army Specialist, Rico Roman, and his journey towards success despite overwhelming odds. The ad begins with Roman playing in a wheelchair basketball game, showing off his incredible skills and determination to overcome obstacles.

As Roman dribbles the ball down the court, the audience hears his personal story, including how he was injured during his deployment and ultimately lost his leg. However, Roman refused to let his disability define him or his future, and he set out to prove that anything is possible with hard work and determination.

We then see Roman training, lifting weights, and practicing his ball-handling skills, all in preparation for a chance to compete on the U.S. Paralympic Sled Hockey Team. The ad is filled with scenes of Roman facing and overcoming challenges, including moments where he falls and gets back up again, highlighting his perseverance and willingness to try again.

Towards the end of the commercial, we see Roman transformed from a wheelchair athlete to a Paralympic sled hockey player, enjoying the thrill of competition, and representing his country with pride.

The high-energy, emotionally charged Citi TV Spot, 'Long Shot' Featuring Rico Roman aims to inspire audiences, both young and old, to never give up on their dreams, no matter how far-fetched they may seem. By showcasing Roman's incredible journey towards success, the ad celebrates not only his personal triumph but also the spirit of determination and resilience that lies within us all.

Citi TV commercial - Long Shot produced for Citi (Banking) was first shown on television on February 6, 2014.