What the Listerine Cool Mint TV commercial - Half is about.

Title: Listerine Cool Mint TV Spot, 'Half'

Introduction:The Listerine Cool Mint TV spot titled 'Half' takes viewers on a captivating journey that showcases the incredible freshness and power of Listerine. This memorable advertisement employs creative storytelling and stunning visuals to highlight the unique features of the Cool Mint mouthwash, leaving a lasting impression on anyone who watches it.

Synopsis:The TV spot starts with a close-up of a person's face, their expression mirroring the exhaustion and weariness of a long day. The camera then zooms out, revealing a surreal scene as the person splits vertically down the middle, cleverly depicting the idea of being 'half' awake.

As the person separates, one half remains in grayscale, representing the monotonous and dull routine they have been living. The other half breaks through the grayscale barrier, revealing vibrant colors and a sense of vitality and freshness.

Throughout the commercial, the split person continues living their separate lives. The grayscale half is restricted to mundane activities, such as sitting at a desk or performing repetitive tasks, while the colorful half is depicted engaging in inspiring activities like outdoor adventures, enjoying music and dancing.

As the advertisement progresses, the colorful half acts as a symbol of the revitalizing effect of Listerine Cool Mint. The vibrant persona exudes confidence, freedom, and a zest for life, which starkly contrasts the monotony of the grayscale half.

Finally, the Listerine Cool Mint product itself makes an appearance, as the colorful half takes a swig of the invigorating mouthwash. The refreshing Cool Mint flavor envelops the screen, and the once-separated halves merge back together, now united in energy and rejuvenation.

The advertisement strategically emphasizes the dynamic power of Listerine Cool Mint to awaken and invigorate our senses, rousing us from the half-asleep state and inspiring us to embrace life to the fullest.

Conclusion:Listerine's 'Half' TV spot masterfully captures the transformative effects of the Cool Mint mouthwash. Its creative approach, vivid visuals, and powerful symbolism highlight the stark difference between a lackluster existence and a life brimming with vitality. By painting a vivid contrast between the grayscale and colorful halves, the ad effectively conveys the message that Listerine Cool Mint has the potential to awaken us from our half-hearted routines and elevate our experiences.

Listerine Cool Mint TV commercial - Half produced for Listerine was first shown on television on August 24, 2014.