According to Warby Parker's website, “By circumventing traditional channels, designing glasses in-house and engaging with customers directly, we're able to provide higher-quality, better-looking prescription eyewear at a fraction of the going price.”

We use only the good stuff. From custom-designed cellulose acetate sourced from a family-run Italian factory to ultra-lightweight titanium, we use nothing but premium materials for our frames.

Warby Parker Inc. is an American retailer of prescription glasses, contact lenses, and sunglasses, based in New York City. Founded in 2010, it was initially an online only retailer. It now sells primarily (about 90%) through more than 200 physical retail store locations across the U.S. and Canada.

Many sales fall through because online shoppers can't find the right products. Warby Parker's quiz keeps new shoppers from endlessly browsing, instead honing in on relevant styles that meet their needs. This increases their sales speed. Another major plus: customers can customize their glasses.

The exhibit included some of Kerouac's manuscripts, drafts, and journals. In one of the journals, Dave noticed two characters with interesting names: Warby Pepper and Zagg Parker. We combined the two and came up with Warby Parker.

Warby Parker designs its product in-house, and sells directly to consumers through its website and stores. The company orders its own materials, such as acetate, from Italy and then manufactures frames at the same Chinese factories as competitors such as Luxottica.

In one of the journals, Dave noticed two characters with interesting names: Warby Pepper and Zagg Parker. We combined the two and came up with Warby Parker.

Warby Parker designs its product in-house, and sells directly to consumers through its website and stores. The company orders its own materials, such as acetate, from Italy and then manufactures frames at the same Chinese factories as competitors such as Luxottica.

Warby Parker's marketing strategy focuses on delivering a high-quality, affordable product while building strong customer relationships through direct-to-consumer sales and a variety of online and offline marketing tactics.

a dirty or insignificant person a dirty or insignificant person. Collins English Dictionary. Copyright © HarperCollins Publishers. Derived forms. warby (ˈwarby)

Every frame is hand-assembled and polished After raw material is cut into face fronts using a high-tech CNC machine, it's tumbled with wood chips and hand-polished with a German wax compound. The frames are then carefully assembled and sent through a series of quality checks.

The lifestyle brand aims to demonstrate that a business can scale, be profitable, and do good in the world - without charging a premium for it. Since the day the company launched in 2010, Warby Parker has pioneered ideas, designed products, and developed technologies that help people see.