What the TIAA TV commercial - Birdwatcher is about.

The TIAA TV Spot, 'Birdwatcher' is an ad that captures the beauty of nature while promoting the company's retirement plans. The ad features a birdwatcher who is enthusiastically observing the birds in their natural habitat. As he watches, he sees a bird that catches his attention, and he races towards it.

As he runs through the forest, the birdwatcher's energy captures the viewer's attention. We then see him climb up a steep hill until he reaches the top. And there, he sits admiring the beauty of the surrounding scenery as the bird flies away.

As he catches his breath, the birdwatcher is approached by a representative from TIAA. The representative presents the birdwatcher with information about retirement planning options that will help him prepare for his future. The birdwatcher appreciates the information and agrees to follow up with TIAA to get more details.

The ad has a calming and inspiring effect on viewers as the beauty of nature is intertwined with important financial planning information. Furthermore, the ad encourages individuals to start planning for their retirement, as with proper planning, people can enjoy the beauty of nature in their golden years.

Overall, TIAA TV Spot, 'Birdwatcher' is a visually stunning ad that promotes retirement planning. It encourages people to think about their future and how they can better prepare for it so that they can enjoy the simple pleasures of life, such as birdwatching, without worrying about their financial security.

TIAA TV commercial - Birdwatcher produced for TIAA was first shown on television on August 31, 2019.