What the TIAA TV commercial - Purpose is about.

TIAA is a financial services company that recently released a new TV spot titled 'Purpose,' which highlights the importance of finding meaning in retirement.

The commercial opens with a middle-aged couple sitting on a bench, looking contemplative as they gaze out at the world around them. A narrator sets the scene, explaining how they've worked hard throughout their lives, and now that they're approaching retirement, they're wondering what comes next.

The narrator then poses a thought-provoking question: "What if there was more to retirement than just retiring?" The couple is shown engaging in various activities, such as volunteering at a food bank and helping to build a home for Habitat for Humanity. This follows with images of others, similarly finding purpose in the things they do like a teacher, musician, non-profit director working towards serving people.

The commercial ultimately ends with the message that TIAA can help people find purpose in their retirement through its financial planning services. The message is clear, retirement is not the end of productivity, and through this ad TIAA aims to lead people to financial planning solutions that allow them to contribute to society and have a fulfilling retirement.

Overall, the 'Purpose' TV spot by TIAA delivers an inspiring message that encourages people to step beyond their retirement plans and find meaning in giving back to the society. The ad serves as an excellent reminder that retirement is not about slowing down, but about finding new ways to contribute to the world around us.

TIAA TV commercial - Purpose produced for TIAA was first shown on television on August 26, 2018.