Baskin-Robbins debuted an updated logo, alongside the new tagline "Seize the Yay", on April 11, 2022.

What was once a selection of 31 flavors - Baskin-Robbins "31®" stands for a different ice cream flavor for each day of the month - has grown to more than 1,400 in its flavor library.

Baskin-Robbins® is the only ice cream chain in the world that has the unique “31 flavor” concept. It represents a different flavor for each day of the month. Burt Baskin and Irv Robbins, the founders of Baskin Robbins, were brothers-in-law.

The number 31 can be seen in pink colour in the large B and R alphabets written above the name Baskin Robbins in the logo. As per Baskin Robbins' VP of marketing, Carol Austin, 'The 31 stands for our belief that our guests should have the opportunity to explore a fun, new ice cream flavor every day of the month'.

Baskin Robbins is known for its ice cream, but did you know there's a hidden message in the logo? Look closely, and you'll see the number 31 in the initials - as in the number of flavors the company began offering in 1953. Why 31 flavors? It's one for every day of the month, so you can try something new every day.

due to seasonal changes we really make most of our business in the summer so to make up for that our prices are higher. because to be honest who really wants to go out to Baskin Robbins when its freezing out to get ice cream. According to a lot of people, because of it's quality.

Baskin-Robbins international locations feature flavors of ice cream popular to the tastes of each country, such as Red Bean and Green Tea. Baskin-Robbins "31®" was created to represent a different ice cream flavor for each day of the month. The "31 Flavors" concept was introduced into marketing efforts in 1953.

due to seasonal changes we really make most of our business in the summer so to make up for that our prices are higher. because to be honest who really wants to go out to Baskin Robbins when its freezing out to get ice cream. According to a lot of people, because of it's quality.

proper noun poker slang A three and an ace as a starting hand in Texas hold 'em .

31 Baskin-Robbins The company's pink and blue logo depicts a large “BR” that doubles as the number “31.” Carol Austin, VP of marketing for Baskin-Robbins, told CNBC that the logo is “meant to convey the fun and energy of the Baskin-Robbins brand” as well as the iconic 31.

proper noun poker slang A three and an ace as a starting hand in Texas hold 'em .

The original branding therefore placed the number 31 in a pink circle above 'Baskin Robbins Ice Cream' lettering in brown. The logo was revamped in 1991 which placed the 31 in-between the names 'Baskin' and Robbins' and the color scheme was changed to blue and pink.