What the Daily Harvest TV commercial - Small Wins: Newspaper is about.

Title: Daily Harvest TV Spot, 'Small Wins: Newspaper'

Introduction:In the bustling world we live in, finding time to prioritize our health and well-being can often feel like an uphill battle. However, with Daily Harvest, a revolutionary brand that brings delicious and nutritious food directly to your doorstep, achieving daily victories in maintaining a healthy lifestyle has become easier than ever before. In their TV spot titled 'Small Wins: Newspaper,' Daily Harvest showcases one of their customers embracing the simple act of prioritizing her health, leading to a series of small but significant triumphs.

Scene 1: Morning RoutineThe TV spot opens with a serene shot of a woman enjoying her morning coffee and flipping through a newspaper. She looks engrossed but slightly exasperated, as if she's in need of a change. The voiceover introduces Daily Harvest as an innovative solution for those seeking convenience and healthy nutrition.

Scene 2: Discovering Daily HarvestAs the woman pages through the newspaper, an eye-catching advertisement for Daily Harvest catches her attention. The voiceover highlights that Daily Harvest offers a vast array of chef-crafted, plant-based meals delivered straight to your doorstep, ready to prepare in minutes.

Scene 3: Ordering and ArrivingThe screen transitions to the woman using her smartphone to explore Daily Harvest's website and make her first order. A montage of her daily life is shown, emphasizing how busy she is and how time has become a scarce resource. Shortly after, the doorbell rings, signaling the arrival of her carefully packaged Daily Harvest box, sparking her curiosity and excitement.

Scene 4: Cooking made easyIn the comfort of her kitchen, the woman opens her Daily Harvest box, revealing a rainbow of beautifully packaged smoothies, harvest bowls, soups, and more. The voiceover explains that each meal is carefully portioned and crafted with the freshest ingredients, making it simple and hassle-free to maintain a healthy diet.

Scene 5: Savoring the FlavorsThe woman is seen joyfully preparing and devouring her Daily Harvest meals. The cinematography focuses on the vibrant colors and textures of the dishes, emphasizing their mouth-watering appeal. The voiceover reassures viewers that, with Daily Harvest, they can easily incorporate nourishing meals into their busy schedules, ensuring small wins throughout the day.

Scene 6: A Lifestyle TransformationAs the spot nears its end, the woman is shown feeling more energized, confident, and proud of her newfound commitment to a healthy lifestyle. She embarks on a jog, symbolizing her boosted energy and motivation. The voiceover emphasizes that these small victories, driven by Daily Harvest's convenience, can truly transform one's overall well-being.

Conclusion:The TV spot concludes with a powerful message, highlighting how Daily Harvest's 'Small Wins: Newspaper' campaign empowers individuals to make positive choices for their health. It reminds viewers that even the smallest steps in the right direction can lead to significant transformations, setting the stage for a healthier, happier life. With Daily Harvest, anyone can seize these small victories and make their well-being a top priority, ultimately creating a ripple effect of positive change.

Daily Harvest TV commercial - Small Wins: Newspaper produced for Daily Harvest was first shown on television on December 31, 2020.