What the Prudential TV commercial - Age Stickers is about.

Title: Prudential TV Spot, 'Age Stickers'

Introduction:In a world obsessed with youthfulness and the pursuit of eternal beauty, Prudential presents a thought-provoking and eye-opening TV spot titled 'Age Stickers.' This commercial challenges societal norms surrounding age and emphasizes the importance of financial planning for the future, regardless of one's age. Through a creative and impactful concept, Prudential urges viewers to prioritize financial security for all stages of life.

Synopsis:The TV spot opens with a close-up shot of a vibrant and energetic woman in her late 80s, with a mischievous twinkle in her eyes. She walks up to a bulletin board full of 'age stickers,' similar to the ones we often see on fruits and vegetables indicating their freshness. Each sticker corresponds to a different age group, showcasing the societal expectations and stereotypes associated with each stage of life.

As the woman starts peeling off the stickers one by one, a powerful voiceover narrates how society tries to limit and define us based on our age. The voiceover challenges these limiting beliefs and encourages viewers to embrace the extraordinary potential within themselves, regardless of their age.

The TV spot transitions to a sequence of different individuals of various ages, each confidently peeling off their respective 'age stickers' from their clothing. A young woman who was previously labeled as "too inexperienced" tears off her 'early twenties' sticker, while an older man rips away the 'retirement age' sticker, defying societal expectations.

Inspiring visuals then unfold, portraying people of all ages actively engaged in life's vibrant moments. Scenes of a woman starting her own business in her 40s, a man skydiving in his 70s, and a couple in their 60s embarking on a travel adventure defy the notion that age should limit one's dreams and aspirations.

Throughout the TV spot, a subtle Prudential logo appears in the corner, reminding viewers of the underlying message - financial planning for a secure future at any age. The voiceover underscores the importance of taking control of our financial destinies and encourages viewers to visit Prudential's website for personalized financial planning advice.

Conclusion:Prudential's TV spot, 'Age Stickers,' challenges society's preconceived notions about age and showcases the importance of financial planning for the future, regardless of one's stage in life. By urging viewers to break free from societal limitations and take control of their financial destinies, Prudential aims to empower individuals of all ages to pursue their dreams and secure a prosperous future. This thought-provoking commercial serves as a reminder that age is just a number and that financial planning is a lifelong journey.

Prudential TV commercial - Age Stickers produced for Prudential was first shown on television on March 17, 2013.